Global Marketing Manager
3 weeks ago
At Singleron, we empower researchers to make their next biological breakthrough that can change the world.
As a Global Marketing Manager, you’ll be the vital link between our technology and the global research community, working closely with our sales to shape the Singleron story worldwide.
This role requires a balance of strategic thinking and hands-on execution. You must be agile, able to work independently, and skilled at managing the expectations of diverse stakeholders. A knack for prioritizing tasks and adapting quickly to changing plans will be crucial to your success.
This role will be located in Singapore.
Responsibilities include:
- Collaborate with regional business leaders to ensure alignment and execute cross-functional sales and marketing strategies.
- Plan and coordinate events such as field marketing initiatives, seminars, and roadshows across APAC.
- Support marketing activities in other key global markets, including Europe and the US.
- Work with partners and distributors to develop co-marketing initiatives.
- Utilize digital channels (social media, webinars, websites) and traditional marketing methods to boost brand awareness and customer engagement.
- Monitor lead flow and campaign performance, optimizing for maximum return on investment.
- Lead regional product launches, including readiness reviews, sales and distributor training, and adapting global promotional materials for local markets.
- Based on a solid understanding of the underlining technology, develop global and regional marketing collateral that supports campaigns and sales efforts.
- Build and refine Singleron’s brand identity across different regions, aligning messaging with customer needs and our product’s unique value propositions.
- Track KPIs to measure marketing effectiveness and continually refine strategies based on data.
Basic qualifications
- Bachelor's degree with a good understanding of genomics
- 3+ years of professional marketing experience in life sciences/CRO industry
- Experience leading and executing cross-functional, multi-channel marketing campaigns.
- Proven ability to use data to drive strategy and improve results.
- Strong scientific communication skills.
- Meticulous with attention to detail.
- Excellent project management and personal time management abilities.
- Expertise in digital marketing.
- Passion for what you do.
Preferred qualifications
- Strong ability to collaborate across teams and geographies.
- Internal communication skills to drive alignment and action.
- PhD in a biological science.
- Experience in SEO/Google Ads/paid campaigns.
Tell employers what skills you have
Genomics
Management Skills
Social Media
Marketing Strategy
Customer Engagement
Agile
Strategy
B2B
Project Management
Attention to Detail
Digital Marketing
Time Management
Communication Skills
Able To Work Independently
Brand Awareness
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