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Account Manager
4 weeks ago
The role of an Account Manager in Channel Sales involves a range of responsibilities focused on managing relationships with partners, driving sales through indirect channels, and ensuring mutual growth and profitability. Here’s a detailed job scope for this position:
- Partner Relationship Management
- Build and maintain strong, long-term relationships with channel partners such as resellers, distributors, and agents.
- Serve as the primary point of contact for channel partners, addressing their needs and concerns promptly.
- Conduct regular business reviews with partners to assess performance, set goals, and strategize for growth.
- Sales and Revenue Growth
- Develop and implement sales strategies to achieve revenue targets through channel partners.
- Identify new business opportunities and recruit new channel partners to expand market reach.
- Monitor and analyze sales data to identify trends, opportunities, and areas for improvement.
- Training and Support
- Provide training and support to channel partners on product knowledge, sales techniques, and company policies.
- Equip partners with marketing and sales collateral, ensuring they have the necessary tools to succeed.
- Assist partners in developing their own sales strategies and campaigns.
- Performance Monitoring and Reporting
- Track and report on the performance of channel partners, including sales figures, market penetration, and customer feedback.
- Use CRM systems to manage partner relationships and keep accurate records of interactions and sales activities.
- Prepare and present regular performance reports to senior management.
- Market and Competitive Analysis
- Stay updated on industry trends, market conditions, and competitive landscape to provide insights and recommendations.
- Conduct market research to identify potential areas for channel expansion and product opportunities.
- Gather and analyze competitor information to develop competitive strategies.
- Coordination and Collaboration
- Collaborate with internal teams such as marketing, product development, and customer service to align strategies and support channel partners effectively.
- Coordinate promotional activities and campaigns with partners to drive product awareness and sales.
- Ensure smooth communication and collaboration between partners and internal teams.
Skills and Qualifications
- Educational Background: Bachelor’s degree in Business, Marketing, or a related field.
- Experience: Several years of experience in sales, account management, or channel management, preferably in the relevant industry.
- Sales Skills: Proven track record in achieving sales targets and growing revenue through indirect sales channels.
- Relationship Management: Strong interpersonal and communication skills, with the ability to build and maintain relationships with partners.
- Analytical Skills: Ability to analyze sales data, market trends, and performance metrics to make informed decisions.
- Organizational Skills: Excellent organizational and time management skills, with the ability to manage multiple partners and projects simultaneously.
- Technical Proficiency: Familiarity with CRM software and sales analytics tools.
- Problem-Solving: Strong problem-solving skills, with the ability to address issues and challenges faced by partners effectively.
- Industry Knowledge: In-depth understanding of the industry and products being sold, with the ability to quickly learn and adapt to new products and technologies.
- Negotiation Skills: Strong negotiation skills to secure favorable terms and agreements with partners.
- Customer Focus: A customer-centric approach to ensure partner satisfaction and loyalty.
Please contact Mr George at 6899 0337 ext. 2007
Tell employers what skills you have
Product Knowledge
Negotiation
Account Management
Channel Partners
Analytical Skills
Relationship Management
Revenue Growth
Communication Skills
Customer Focus
Product Development
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