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Marketing Executive

4 weeks ago

Singapore Singapore Island Country Club, The Full time
Roles & Responsibilities

The Singapore Island Country Club is the grandest and most established golf and country club in Singapore. With premium facilities, a rich history and strong camaraderie among its members, we offer a meaningful and enriching environment for those who aspire to excel in the country club industry.


Job Summary


The Marketing Executive (F&B) supports the F&B Marketing Manager in executing effective marketing strategies and campaigns to drive awareness, engagement, and patronage of SICC’s F&B outlets across Island and Bukit. This position also plays a pivotal role in digital content creation, social media management, and general marketing administration. The incumbent will collaborate closely with the F&B Operations teams, in-house creative resources, and cross-functional stakeholders to ensure consistent brand representation, timely campaign rollouts, and measurable results.


Job Responsibilities


1. F&B Marketing Support

  • Campaign Planning & Execution

1. Assist the F&B Marketing Manager in conceptualising, planning, and implementing monthly promotions, events, and seasonal menus for all the F&B outlets.

2. Coordinate timelines, and deliverables for all F&B marketing initiatives, ensuring alignment with brand guidelines.

  • Restaurant Collaboration

Work closely with the F&B Operations teams at both Island and Bukit to gather inputs on promotions, new launches, and improvements, translating them into cohesive marketing campaigns.

  • Cross-Promotions & Partnerships

Identify potential partnerships (internal and external) to enhance F&B offerings, such as tie-ins with member events, exclusive deals, or joint marketing efforts with other SICC departments.


2. Digital & Social Media Management

  • Content Creation

1. Working with the Editorial/Content Team to develop social media content (including video) to showcase F&B offerings, new promotions, and behind-the-scenes features.

2. Stay updated on social media trends and leverage new features or platforms to increase reach and engagement.

  • Editorial Calendar & Posting

1. Collaborate with the Editorial/Content Team to plan and schedule content across SICC’s social channels (Facebook, Instagram, WhatsApp, Website, and Digital Screens).

2. Monitor performance metrics (views, shares, comments, click-through rates), providing insights and recommendations for future campaigns.

  • Audience Engagement & Growth

Respond promptly to member inquiries and feedback on social platforms to maintain a positive brand image.

3. Marketing Collateral & Brand Management

  • Creative Coordination

1. Collaborate with the in-house creative team to develop marketing collateral (e.g., menus, EDMs, promotional posters) that reflects the identity of each F&B outlet.

2. Ensure quality and brand consistency across all materials, both online and offline.

  • Brand Enhancement

Maintain and enhance the distinct brand presence of each F&B establishment (e.g., Braid Bar and Oka) by ensuring cohesive themes, messaging, and visuals across all touchpoints.

4. Marketing Administration & Project Management

  • Restaurant PRFs

Manage the PRF (Publicity Request Form) process for the restaurants, ensuring all details are accurate and submitted in a timely manner before crafting content.

  • TenderBoard Requests

Assist in putting up and managing project requests on TenderBoard,monitoring approvals,timelines, and deliverables.

  • Ad-hoc Tasks

1. Assist with restaurant enhancements, signages, banners, and posters as needed.

2. Support the Bukit team for all marketing-related matters.

Qualifications & Requirements

  • Education & Experience

1. Diploma/Degree in Marketing, Communications, or a related field.

2. Experience in a marketing role, preferably with exposure to F&B, hospitality, or lifestyle industries.

3. New graduate

  • Technical Skills

1. Proficiency in video editing and content creation software (CapCut Pro, Premiere Pro, etc.).

2. Working knowledge of social media platforms (Instagram, Facebook, YouTube, WhatsApp, etc.) and website/content management systems.

3. Familiarity with analytics tools (e.g., Facebook Insights, Google Analytics) for tracking performance.

  • Soft Skills

1. Excellent communication and interpersonal abilities, with a focus on collaboration and stakeholder management.

2. Strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.

3. Creative thinker with a keen eye for design consistency and brand alignment.


Tell employers what skills you have

Customer Relationship
Microsoft Office
Microsoft Excel
Editorial
Ability To Work Independently
Customer Relationship Management CRM
Segmentation
Photos
Strategy
Public Relations
Compliance
Writing
Publications
Concept Development
Brochures