Marketing Specialist

3 weeks ago


Singapore PEOPLE PROFILERS PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities:

  • Develop and implement strategies for search engine marketing (SEM), including Google and Bing Ads, with a focus on maximising conversions and minimising cost per acquisition (CPA).
  • Plan, execute, and optimise paid advertising campaigns across channels such as Google Ads, Facebook/Instagram Ads, YouTube, programmatic platforms, and publisher networks.
  • Conduct in-depth keyword research and audience segmentation to design targeted and effective campaigns.
  • Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, optimising for engagement, reach, and conversions.
  • Execute and optimise video ad campaigns on YouTube and other video networks, leveraging audience targeting and creative best practices.
  • Utilise programmatic advertising platforms to deliver data-driven campaigns, ensuring precise audience targeting and placement.
  • Monitor and analyse campaign performance, generating actionable insights to improve ROI, CTR, and conversion rates.
  • Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously refine campaign performance.
  • Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored to each platform.
  • Stay updated on industry trends, platform updates, and emerging technologies to ensure campaigns remain competitive and innovative.
  • Manage campaign budgets, allocate spend effectively, and ensure campaigns are delivered within budget constraints.
  • Produce detailed reports on campaign performance, providing recommendations for optimisation and scaling.

Job Requirements:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum 2 years of relevant experience in similar field.
  • Proven experience in managing paid advertising campaigns across multiple channels, with a strong track record of driving results.
  • Expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, YouTube Ads, and programmatic platforms like DV360 or The Trade Desk.
  • Proficiency in tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and other analytics platforms.
  • Certification in Google Ads, Facebook Blueprint, or similar platforms will be an added advantage.
  • Experience in programmatic advertising and familiarity with real-time bidding (RTB).
  • Knowledge of creative optimisation tools and techniques to enhance ad performance will be an added advantage.

We regret that only shortlisted candidates will be notified.

Interested applicants kindly click on "apply now" or send your updated resume to jayden.kua@peopleprofilers.com

Jayden Kua Jing Yu

Registration Number: R24124814

EA License Number: 02C4944

People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705

http://www.peopleprofilers.com

Tell employers what skills you have

Google Tag Manager
Budgets
Bidding
Social Media
Web Marketing
marketing tool
Targeting
Digital Marketing
Keyword Research
Audience Segmentation
Driving Results
marketing data
Ab Testing
Facebook
Google Analytics
Bing Ads
LinkedIn

  • Singapore Hikers Marketing Full time

    Why Work with UsWe prioritize employee growth and development above all else.We're seeking driven, ambitious professionals who share our vision and values.Our Areas of ExpertiseExpert marketing strategies focused on direct customer interactionA pioneering outsourced sales and marketing company with a broad reach in AsiaSpecialists in delivering high-quality...


  • Singapore EAGLESVIEW MARKETING GROUP PTE. LTD. Full time

    Roles & ResponsibilitiesCompany DescriptionEaglesview Marketing, established in August 2014, aims to be one of the largest and most progressive sales and marketing companies globally. Rooted in core values of Leadership, Integrity, Accountability, Passion, Diversity, and Quality, the company is dedicated to fulfilling clients' dreams. Emphasizing personal...


  • Singapore OLIVER MARKETING PTE. LTD. Full time

    Roles & ResponsibilitiesAbout the role:YouTube has seen tremendous growth in Singapore. Millions of Singaporean users use YouTube to enjoy a diverse range of content produced by a dynamic and vibrant creator and partner ecosystem.In Singapore, we recently launched YouTube Shorts to usher YouTube in its next phase of growth, a big bet in a nascent yet rapidly...


  • Singapore VORWERK SERVICES PTE. LTD. Full time

    Roles & ResponsibilitiesPosition Overview:As part of the Vorwerk Malaysia & Singapore organization, the Marketing Specialist supports all marketing project management and activities across the organization. The candidate will develop messaging, content and creative support that promotes and elevates the brand and products in campaigns, websites, social...


  • Singapore HAYS SPECIALIST RECRUITMENT PTE. LTD. Full time

    Roles & ResponsibilitiesOur Client is Leading Multinational Internet company that focuses on AI, advertising, SEO, Cloud, E-commerce and the latest technology. Marketing Specialist, Android (6 Months)This person will support the regional Android Marketing team to plan, coordinate, and execute on marketing programs across APAC markets. Cross team...


  • Singapore SPECIALIST RISK ASIA PACIFIC PTE. LTD. Full time

    Roles & ResponsibilitiesSpecialist Risk Asia Pacific Pte Ltd is part of Specialist Risk Group (SRG), an integrated group ofinsurance intermediaries arranging specialist insurance for corporates operating in Asia Pacific and Internationally. With a reputation for taking on complex risk, SRG serves over 90,000 clients and places £1.1BN of premium into the...


  • Singapore JointHire Singapore Pte Ltd Full time

    Job Title: Healthcare Marketing SpecialistWe are seeking a highly skilled and experienced Healthcare Marketing Specialist to join our team.Our client is a premier home care service center dedicated to providing exceptional care and support to individuals in the comfort of their own homes.About Our Company:Our company is committed to delivering high-quality...

  • Marketing Specialist

    3 weeks ago


    Singapore RANDSTAD PTE. LIMITED Full time

    Roles & Responsibilitiesabout the companyMy client is a global asset management organisation looking to hire a marketing specialist for a 12-month contract (with a possibility to convert / renew).about the jobAs Marketing Specialist, your responsibilities would encompass the full suite of integrated marketing activities across campaign strategy and...


  • Singapore Recruit Express Pte Ltd Full time

    We are seeking a highly motivated Marketing and Partnerships Specialist to join our team at Recruit Express Pte Ltd.The ideal candidate will have a proven track record of designing and implementing effective marketing strategies that drive business growth and expand customer base.This role requires a strong ability to manage multiple projects simultaneously,...


  • Singapore THE SPECIALIST OPINION PRIVATE LIMITED Full time

    Roles & ResponsibilitiesWe are seeking a highly skilled and motivated Claims Specialist and SalesConsultant to join our team.The ideal candidate will be responsible for managing insurance claims for patients,ensuring accurate and timely processing while adhering to regulatory requirementsand company policies. Additionally, the Claims Specialist will play a...


  • Singapore THE SPECIALIST OPINION PRIVATE LIMITED Full time

    Roles & ResponsibilitiesWe are seeking a highly skilled and motivated Claims Specialist and SalesConsultant to join our team.The ideal candidate will be responsible for managing insurance claims for patients,ensuring accurate and timely processing while adhering to regulatory requirementsand company policies. Additionally, the Claims Specialist will play a...

  • Senior SEO Specialist

    3 weeks ago


    Singapore IMPOSSIBLE MARKETING SERVICES PTE. LTD. Full time

    Roles & ResponsibilitiesWe are looking for a Senior SEO Specialist who will take personal responsibility for the success of new and existing clients' SEO campaigns and make them his or her own. In this position, the SEO Specialist will be responsible for all tasks related to clients' SEO campaigns including keyword research, SEO audit, competitor analysis,...


  • Singapore EAGLESVIEW MARKETING GROUP PTE. LTD. Full time

    Roles & Responsibilities''Talent is a gift of nature, but Experiences is a work of craft"As a organisation, we stands out as an influential force, consistently elevating our team's skills to maximize their potential. This has propelled us to become one of the top-performing and progressive Sales & Marketing groups. We help you to build your experience up &...


  • Singapore LINKWAVE TECHNOLOGIES PTE. LTD. Full time

    Roles & ResponsibilitiesJob Overview:We are looking for a dynamic and resourceful Marketing Specialist with a strong focus on event management and influencer sourcing. The ideal candidate will have a proven ability to organize, host, and participate in both local and international events, while building and maintaining relationships with influencers,...


  • Singapore EAGLESVIEW MARKETING GROUP PTE. LTD. Full time

    Roles & Responsibilities''Talent is a gift of nature, but Experiences is a work of craft"As a organisation, we stands out as an influential force, consistently elevating our team's skills to maximize their potential. This has propelled us to become one of the top-performing and progressive Sales & Marketing groups. We help you to build your experience up &...


  • Singapore Recruit Express Pte Ltd Full time

    Job Title: Digital Marketing SpecialistAbout the Role:We are seeking a skilled digital marketing specialist to drive online revenue for our digital insurance products. This role will be responsible for collaborating with internal teams on product enhancements and development, managing external agencies for campaign ideation and execution, and developing...


  • Singapore Recruit Express Pte Ltd Full time

    Job OverviewWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our team at Recruit Express Pte Ltd. The successful candidate will assist the department with digital and social media work, including taking video/photographs and editing, media monitoring, and creating sales campaigns and collateral materials.Key...


  • Singapore CHEFLAMS GROUP PTE. LTD. Full time

    Roles & ResponsibilitiesWe are looking for a creative and results-driven Part-Time Marketing Specialist to lead the marketing efforts for CHEFLAM'S. This role focuses on increasing brand awareness, driving foot traffic, and boosting online orders.Key Responsibilities1. Social Media ManagementManage and maintain all social media platforms (e.g., Xiaohongshu,...


  • Singapore COLDCUT PTE. LTD. Full time

    Roles & ResponsibilitiesAbout the RoleThe Marketing Specialist at Coldcut is pivotal in promoting our products and services, as well as enhancing our brand (RED) presence. If you are passionate about marketing, creative, and results-driven, we want you to join our team.Primary ResponsibilitiesMarketing StrategiesDevelop efficient and intuitive marketing...


  • Singapore RYAN'S GROCERY (GWC) PTE. LTD. Full time

    Roles & ResponsibilitiesAre you passionate about gourmet experiences and premium products? Join our team at Ryan's Grocery (S) Pte Ltd, a leading gourmet grocery and restaurant dedicated to delivering exceptional quality and service to our discerning clientele. We are at the forefront of innovation and tradition, shaping the future of gourmet retail and...