Marketing Specialist
3 weeks ago
Job Responsibilities:
- Develop and implement strategies for search engine marketing (SEM), including Google and Bing Ads, with a focus on maximising conversions and minimising cost per acquisition (CPA).
- Plan, execute, and optimise paid advertising campaigns across channels such as Google Ads, Facebook/Instagram Ads, YouTube, programmatic platforms, and publisher networks.
- Conduct in-depth keyword research and audience segmentation to design targeted and effective campaigns.
- Manage social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and TikTok, optimising for engagement, reach, and conversions.
- Execute and optimise video ad campaigns on YouTube and other video networks, leveraging audience targeting and creative best practices.
- Utilise programmatic advertising platforms to deliver data-driven campaigns, ensuring precise audience targeting and placement.
- Monitor and analyse campaign performance, generating actionable insights to improve ROI, CTR, and conversion rates.
- Conduct A/B testing on ad creatives, landing pages, and audience targeting to continuously refine campaign performance.
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored to each platform.
- Stay updated on industry trends, platform updates, and emerging technologies to ensure campaigns remain competitive and innovative.
- Manage campaign budgets, allocate spend effectively, and ensure campaigns are delivered within budget constraints.
- Produce detailed reports on campaign performance, providing recommendations for optimisation and scaling.
Job Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Minimum 2 years of relevant experience in similar field.
- Proven experience in managing paid advertising campaigns across multiple channels, with a strong track record of driving results.
- Expertise in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads, YouTube Ads, and programmatic platforms like DV360 or The Trade Desk.
- Proficiency in tools such as Google Analytics, Google Tag Manager, Facebook Pixel, and other analytics platforms.
- Certification in Google Ads, Facebook Blueprint, or similar platforms will be an added advantage.
- Experience in programmatic advertising and familiarity with real-time bidding (RTB).
- Knowledge of creative optimisation tools and techniques to enhance ad performance will be an added advantage.
We regret that only shortlisted candidates will be notified.
Interested applicants kindly click on "apply now" or send your updated resume to jayden.kua@peopleprofilers.com
Jayden Kua Jing Yu
Registration Number: R24124814
EA License Number: 02C4944
People Profilers Pte Ltd, 20 Cecil St, #08-09, PLUS Building, Singapore 049705
http://www.peopleprofilers.com
Tell employers what skills you haveGoogle Tag Manager
Budgets
Bidding
Social Media
Web Marketing
marketing tool
Targeting
Digital Marketing
Keyword Research
Audience Segmentation
Driving Results
marketing data
Ab Testing
Google Analytics
Bing Ads
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