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DIGITAL MEDIA MARKETING Manager

1 month ago

Singapore JVKM CONSULTANTS PTE. LTD. Full time
Roles & Responsibilities

  • Minimum bachelors degree or equalent education
  • Minimum 2+ years relevant working experience
  • Assist the team in the development of the overall digital marketing strategy
  • Creating clothing patterns for mass production
  • Implement digital marketing activities across a broad range of digital marketingchannels (SEO, SEM, Social Media, Email, Mobile, Display)
  • Researching current fashion trends and determining what consumers will like
  • Manage and maintain the company’s owned media including websites, mobileapps, and email/CRM software
  • Manage the creation of relevant and engaging digital content for publishing ontovarious digital platforms
  • Manage social media marketing campaigns
  • Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
  • Manage SEO campaigns
  • Set up conversion, pixel, and event tracking on the website and across variousdigital platforms
  • Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
  • Overseeing the production of designs, including carrying out fittings, determiningprices and managing marketing
  • Analyze digital marketing analytics reports and share insights with the team todevelop optimization plans
  • Stay abreast of emerging digital tools and platforms, digital marketing trends, newtechnologies, and share insights with the rest of the team
  • Collaborating with the design team to develop ideas for new products based onresearch data
  • Designing sketches for new products with a design team
  • Testing and deciding on fabrics, colors, patterns and textures for each design
  • Maintaining relationships with vendors, suppliers and models
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Tell employers what skills you have

Press Releases
New Media
Media Buying
Traditional Media
SEM
Social Media
Marketing Strategy
Strategy
Digital Marketing
Publishing
Spreadsheets
Social Media Marketing
Product Development
SEO
Direct Marketing
Marketing Analytics