Performance Marketing Executive – Midway APAC
2 weeks ago
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles.
In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
Due to continuing growth and development of Ecommerce across the Merlin’s Midway attractions and brands (including Madame Tussauds, SEA LIFE, The Dungeons, LEGOLAND Discovery Centres and The Eye Brand), we are looking for an Paid Media Executive to join our team, based in Sydney.
This is an exciting opportunity for junior ecommerce specialist, as we are in the process of growing our digital presence and paid media will be a key strategic channel to achieve our business goals.
JOB TITLE
Performance Marketing Executive – Midway APAC
JOB SCOPE
Delivers: Creates, optimise and manage our paid media campaigns across Paid search, display, and social with support from our third party agencies, as well as supporting our SEO strategy across APAC.
Metric of success: Delivery of key campaigns across the brand portfolio effectively driving traffic, revenue and our ROI business goals
How? Implementation and optimisation of paid media campaigns and SEO strategy
KEY OBJECTIVES
• Responsible to create, optimise and manage paid social and PPC campaigns alongside our agency, increasing ROI and accelerating growth of online channel
• Day to day management of Midway’s accounts include;
• Paid search accounts from assisting on set up, managing campaigns, tracking, KPI analysis to writing on-brand ad copy
• Paid Social campaigns, from assisting with campaign planning, creative brief, set up & activation, KPI analysis and campaign evaluation
• Manage and support delivery of campaigns across display networks and YouTube
• Own and deliver the paid media briefing process connecting the internal and external stakeholders together ensuring both quantity and quality of campaigns are delivered
• Deliver weekly reporting across our paid media channels, identifying KPIs, providing insights helping drive an optimum performance
• Coordinate the execution of SEO tasks from our agency with the local Marketing teams
• Regularly complete competitor analysis, and communicate and share best practice ensuring this is always adhered to
• Look for growth opportunities, through innovation and testing new approaches in the social and display space, helping to further push our brand presence
Working relationships
• It’s essential this role acts as part of the regional trading team, they will work closely with both our Ecommerce and Marketing teams to ensure appropriate planning/sharing of best practise/being on hand to answer any questions, where required.
• This role will also work closely with the affiliate executive, and the ecommerce optimisation managers to ensure campaigns are co- ordinated and maximise performance impact
• Close working relationship with our agencies team to deliver consistent performance to both target and budget.
• Collaborate with the global performance team ensuring alignment of global approach and core strategies.
Reporting
• Weekly reporting will be required to continually track performance against target for all channels.
• They will partner with key attraction Stakeholders on a local basis specifically the local marketing teams to deliver a cohesive solution in line with requirements.
SKILLS, EXPERIENCE & QUALIFICATIONS
Essential:
• Good working knowledge of Google Ads (Search & Display), Facebook Ads, Salesforce Advertising Studio, Google Analytics, Google Search Console, SEO best practice and organic visibility tools.
• Basic understanding of the ecommerce landscape across Asia including prominent platforms and ecommerce trends
• Hands on experience of running paid media campaigns ideally via in house with minimal agency support
• Proficient use of Excel to create and update reports and work with large data sets to draw insight from.
• Be an excellent communicator and influencer.
• Strong organisational skills, with the ability to multi task and hit the ground running within a hand on role.
• Passionate and driven individual, who can demonstrate their enthusiasm for digital and ecommerce
• Flexibility in adapting to fast-changing priorities and fast paced work environment.
Tell employers what skills you have
relationships with key influencers
Influencer Marketing
Channel
Marketing
Strategy
Writing
Excel
Google Analytics
SEO
PPC
-
Performance Marketing Executive
3 weeks ago
Singapore Merlin Entertainments Singapore Pte. Ltd. Full timeA job with Merlin isn't like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don't trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people...
-
Performance Marketing Executive
1 week ago
Singapore Getgo Technologies Pte. Ltd. Full timeGetGo is Singapore's largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC's #1 carsharing platform as we seek to create a mobility ecosystem that's shared and sustainable for all.We are looking for a Performance Marketing Executive to be part of GetGo's...
-
Executive Director APAC
4 weeks ago
Singapore Page Executive Full timeAbout Our Client Our client is known as one of the largest and most prominent plantation and processing companies in SEA. With a rich history and a commitment to sustainability, innovation, and excellence, we are seeking an exceptional leader to serve as their Regional Executive Director. Job Description As the Executive Director you are responsible for...
-
Performance Marketing Executive
3 days ago
Singapore GETGO TECHNOLOGIES PTE. LTD. Full timeRoles & ResponsibilitiesGetGo is Singapore’s largest and fastest growing carsharing platform that enables everyone with the freedom to drive, without the burden of ownership. Our vision is to be APAC’s #1 carsharing platform as we seek to create a mobility ecosystem that's shared and sustainable for all.We are looking for a Performance Marketing...
-
Marketing Director APAC
4 weeks ago
Singapore Direct Line Global - Singapore, Pte. Ltd. Full timeAbout Direct Line Global (DL)Direct Line Global (DL) is a leading technology infrastructure services provider, delivering mission-critical data center infrastructure for the world's technology leaders. With a team of over 1200+ skilled technicians, DL completes over 1000 projects annually across data center markets in the US and APAC. DL specializes in...
-
Regional APAC Manager, US Listed Medical Device
3 weeks ago
Singapore APAC Michael Page Full timeAs the Regional FP&A Manager, you will play a critical role in partnering closely with the Commercial Head of APAC to provide financial insights and strategic support for our sales and services operations. This role requires a seasoned finance professional with extensive experience in both sales and services, coupled with strong analytical skills and...
-
Senior HR Business Partner/HR Director- APAC
4 weeks ago
Singapore Page Executive Full timeAbout Our ClientWe represent a market leader with a strong recognizable brand name known for their excellence in providing impactful insights and a strong heritage led by the best talent in the industry. As part of their ambitious growth plan, the team has created a HR business Partner position to lead their Singapore and APAC people agenda.Job Description...
-
Senior HR Business Partner/HR Director- APAC
1 month ago
Singapore Page Executive Full timeAbout Our ClientWe represent a market leader with a strong recognizable brand name known for their excellence in providing impactful insights and a strong heritage led by the best talent in the industry. As part of their ambitious growth plan, the team has created a HR business Partner position to lead their Singapore and APAC people agenda. Job Description...
-
Financial Controller
1 week ago
Singapore APAC Michael Page Full timeTo promote continuous expansion in APAC, a technology start-up is hiring for a Regional Financial Controller. Their top-line and gross profits continue to outpace the projected growth and they are committed to continuous R&D to further enhance their services.Client DetailsMy client is a Technology start-up that leverages on artificial intelligence, provides...
-
Marketing Director
6 days ago
Singapore Okratin Solutions Pte. Ltd. Full timeJob Description:As the APAC Region Marketing Director, you will play a pivotal role in establishing and executing a comprehensive marketing strategy tailored to the APAC market. Your responsibilities will include collaborating with internal and external stakeholders, developing regional marketing initiatives, and optimizing performance based on data...
-
Performance Marketing Executive
4 weeks ago
Singapore Dentsu Solutions Pte. Ltd. Full timeAt its core, the role of the Performance Executive is to implement digital campaigns across paid search platforms to achieve the aims and objectives of your clients. You will be trained on how to best utilize these platforms, building a strong knowledge of campaign management and reporting. The Activation Executive role is an entry level role for someone who...
-
Performance Marketing Senior Executive/Executive
3 weeks ago
Singapore Institute Of Singapore Chartered Accountants Full timeThe Institute of Singapore Chartered Accountants (ISCA) is seeking a highly motivated and results-driven Performance Marketing Executive to join our team. The selected candidate will be responsible for driving membership growth and lead generation through effective campaign execution in all digital performance acquisition channels (including Paid, Earned and...
-
Performance Marketing Manager
1 month ago
Singapore PROPSELLER PTE. LTD. Full timeRoles & ResponsibilitiesAbout PropsellerIn 2024, Propseller has been ranked #1 Fastest-Growing Real Estate Company in APAC by the Financial Times and #10 in Singapore’s fastest-growing companies 2024 by The Straits Times and Statista!In August 2022, Propseller raised a US$12M Series A led by Vertex Ventures, the VC arm of Temasek, the investment company...
-
Marketing Communications Executive
2 weeks ago
Singapore TREETOPS EXECUTIVE RESIDENCES Full timeRoles & ResponsibilitiesJob DescriptionJob Responsibilities: Responsible for copy-writing and designing of all marketing related collaterals, such as brochures, newsletters and electronic direct mailers etc. Provide support to Marcom Manager on all Marcom related duties such as analysis, managing of social media and media monitoring. Manage, plan and...
-
Marketing Communications Executive
3 weeks ago
Singapore Treetops Executive Residences Full timeJob DescriptionJob Responsibilities:Responsible for copy-writing and designing of all marketing related collaterals, such as brochures, newsletters and electronic direct mailers etc.Provide support to Marcom Manager on all Marcom related duties such as analysis, managing of social media and media monitoring.Manage, plan and execute in-house guests' events...
-
Franchise and Brand Marketing Manager, APAC
5 days ago
Singapore UNIVERSAL PICTURES (SINGAPORE) HOLDINGS PTE. LTD. Full timeRoles & ResponsibilitiesCOMPANY DESCRIPTIONWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations,...
-
Marketing Executive
2 days ago
Singapore EB FOOD MARKETING PTE. LTD. Full timeRoles & ResponsibilitiesJob Responsibilities: To assist in executing marketing promotions for the entire brand portfolio in SG, which includes content development and promotional activities for local trade execution. Experience in creating and executing high-impact integrated marketing campaigns (online/offline, activations, social media marketing beyond...
-
Marketing Executive
6 days ago
Singapore Eb Food Marketing Pte. Ltd. Full timeJob Responsibilities:To assist in executing marketing promotions for the entire brand portfolio in SG, which includes content development and promotional activities for local trade execution.Experience in creating and executing high-impact integrated marketing campaigns (online/offline, activations, social media marketing beyond traditional media).Experience...
-
Franchise and Brand Marketing Manager, APAC
1 month ago
Singapore Universal Pictures (singapore) Holdings Pte. Ltd. Full timeCOMPANY DESCRIPTIONWe create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and...
-
Director of Marketing
2 days ago
Singapore AMSPEC TESTING SERVICES PTE. LTD. Full timeRoles & ResponsibilitiesKey Responsibilities: Lead the development and execution of comprehensive marketing strategies aligned with the Company’s overall business objectives to enhance brand awareness, drive sales growth, and increase market share. Monitor and provide feedback to the Management on market trends, international / national standards,...