Digital Marketing Executive/Business Development Executive

3 weeks ago


Singapur, Singapore MA KUANG CHINESE MEDICINE & RESEARCH CENTRE PTE LTD Full time
Roles & Responsibilities

Responsibilities:


  • Build, plan, and implement the overall digital marketing strategy.
  • Manage, guide, and train digital marketers and other marketing positions in the team.
  • Plan and monitor the ongoing company presence on social media.
  • Launch optimized online advertisements to increase company and brand awareness.
  • Measure the performance of digital marketing efforts using various web analytics tools.
  • Acquire insight into online marketing trends and keep strategies up-to-date.
  • Maintain partnerships with media agencies and vendors.
  • Plan and execute various marketing campaigns over different platforms, allocating budgets and timelines for each campaign.
  • Analyze the effect of each campaign and update content periodically for social media pages and websites.
  • Interpret data from various marketing campaigns, identify trends, and communicate insights to the respective groups.
  • Execute and measure the conversion rates from digital marketing campaigns.
  • Come up with creative ideas to capture customer focus.
  • Analyze and present market data using charts.
  • Coordinate and execute tasks with marketing executives.

Requirements:

  • Proven experience as a Digital Marketing Executive or in a similar role.
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
  • Proficiency in using various digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, etc.
  • Good command of spoken and written English. Proficiency in
  • Mandarin is an added advantage.
  • Strong analytical and creative skills.
  • Ability to work in a high-pressure environment and complete tasks within a short period.
  • Education and Experience:
  • Minimum of a Diploma, Advanced/Higher/Graduate Diploma/Bachelor's degree in marketing, communications, or a related field.
  • At least 2 years of relevant hands-on work experience in a similar capacity in the healthcare/retail environment.
  • Able to create designs and creative art is a plus.



Tell employers what skills you have

Budgets
SEM
Written English
Social Media
Google Adwords
Marketing Strategy
Marketing Communications
Strategy
Online Marketing
Digital Marketing
Customer Focus
Google Analytics
SEO
Web Analytics
Brand Awareness

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