Manager to Senior Manager, Marketing Planning and Capability Development
1 month ago
The Marketing Planning and Capability Development team resides within the larger Marketing Group in the Singapore Tourism Board.
The team is responsible for the management of overall planning across the marketing teams in the Group, covering a spectrum of strategic and operational matters from the development of marketing strategy and success measurement, marketing resource allocation, analysis of research and data, management reporting, management of agency partnerships, and marketing capability development of internal marketing staff.
As a member of the team, you will be leading the management of agency partnerships and crafting a best-in-class agency model to meet STB’s marketing needs. This includes managing the processes and relationships with several stakeholders including STB’s agency and agency consultant partners to work towards achieving STB’s business and marketing objectives.
[What you will be working on]
- Manage agency engagement processes across Marketing Group and STB’s Regional offices to ensure consistency, efficiency and effectiveness.
- Manage the agency performance evaluation exercise, including network performance, analyse the results and develop actionable solutions.
- Management and refinement of agency budgets, which includes annual allocation of budgets and on-going tracking of utilisation.
- Engage marketing bodies, such as agency consultants, marketing associations etc., to understand industry trends and benchmarks to improve overall agency model and approach.
[What we are looking for]
- At least 3 years of working experience, ideally in marketing-related agencies or in marketing functions that manage agency relationships
- Enjoys building relationships with internal and external stakeholders to achieve common goals
- Able to interpret and establish connections between data points, draw insights and develop solutions
- Executes tasks in a timely manner and with attention to detail
- Strong writing and presentation skills
- Proficient in the use of both Microsoft Excel and PowerPoint
Application Status: Shortlisted candidates will be contacted within 2 weeks from the closing date of this job posting. We regret to inform that only shortlisted candidates will be notified.
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