Travel Retail- Brand
4 weeks ago
MAIN PURPOSE
Reporting directly to the Assistant Brand & Marketing Manager, you will gain hands-on experience in localizing marketing strategies and developing insight-driven 360 marketing activities that are meaningful for the channel while ensuring brand consistency across Travel Retail markets in APAC region. You will be tagged to the Prestige cluster, handling 2 brands: IPSA & THE GINZA.
You will be exposed to brand management fundamentals and the Travel Retail beauty industry with premium skincare brands. Other learning opportunities include a deeper understanding of the business value chain, the quick-evolving Chinese consumer digital & social landscape, and stakeholder management skills from working with people from various functions and countries.
KEY RESPONSIBILITIES
Brand & Marketing
- Monitor and navigate market trends & competitor activities to identify business and innovation opportunities, as well as local market price monitoring.
- Support the seasonal launch updates including launch books creation, forecasting, retailer presentations, outpost support, planning of market strategy, data management & research analysis, adaptation & localization of creative content and marketing collateral.
- Support in brainstorming of campaigns inclusive of trade activations such as on-counter animations and production of GWP.
- Assist in copy writing and asset/information translation between English & Chinese
- Facilitate asset requests from multiple stakeholders.
- Maintain and enhance marketing file management (distribution, assortment, pricing, and translations masters).
- Support the marketing team in daily administrative tasks, facilitate the communication between teams in Singapore and overseas office.
Digital
- Support the requests from retailers, work with agencies to adapt & localize asset for retailer's social media.
- Assist in the development & management of e-Commerce content / PDP / shop-in-shop product information.
- Conduct research to derive best practices on digital and social media platforms.
- Monitor and research market trends & competitor activities on Chinese social media such as Weibo, Xiao Hong Shu, WeChat to identify opportunities.
Reporting
- Support bi-weekly competitor reports for internal communication as well as monthly sales report submission.
- Assist in monthly sales reports data collection.
- Assist in internal cross-function communication reports.
SKILLS & REQUIREMENTS
- Undergraduate or Postgraduate majoring in Marketing, Business Administration or equivalent.
- Effective communication skills (verbal & written).
- Proficient with Microsoft Office.
- Self-starter.
- Positive, enthusiastic and collaborative can-do mentality.
- Encompasses a collaborative spirit of working.
- Comfortable with numbers and analysis of data.
- Meticulous and attention to detail.
- Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
- Strong command of the Chinese language is a bonus.
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