Media Science Innovation Manager

4 weeks ago

Singapore PGBPGNGLOBAL Full time

Job Location: Singapore


Job Description:

Are you passionate about solving complex business challenges using analytical skills and insights or do you have a keen interest in the media and digital marketing field? If so, we are looking for someone like you to join our team

We are seeking a Media Science Manager to drive success in media platforms, enhance digital marketing capabilities, and foster innovation in the media and digital marketing arena to elevate brand awareness and boost sales in the Asia Pacific, Middle East, and Africa regions.

The role involves a blend of data analytics and insights collaboration with Market Media Operations and Marketing teams to optimize media reach, efficiency, and cost-effectiveness.

As the trusted internal expert in Digital Media, you will also spearhead upskilling initiatives within our organization, as well as continuously expand your own expertise by networking within the industry to introduce fresh concepts and ideas.

This position is based in Singapore.

Your Team:

You will be reporting to the Analytics & Insights Director for Media Science and collaborating extensively with teams from Marketing, Communications, and Media Operations across various P&G offices in Asia Pacific, Middle East, and Africa.

How success will be measured:
  • Enhancing brand sales and awareness through improved media reach, effectiveness, and cost-efficiency.
  • Developing the organization's proficiency in core Digital Media capabilities.
  • Elevating digital campaigns across various media platforms like YouTube, Tiktok, Instagram, and others, including content led by Key Opinion Leaders (KOLs) and influencers.
  • Proposing Digital Creative/Content guidelines based on a solid understanding of consumer media behavior and preferences related to P&G's product categories.
Responsibilities of the Role:
  • Devising strategic initiatives in the media realm.
  • Creating and implementing solutions and algorithms to enhance the performance of media campaigns using data analysis and insights from past campaigns.
  • Providing data-driven recommendations on leveraging digital media to engage P&G's target consumers effectively across platforms like Social Media and YouTube.
  • Serving as a trusted internal consultant on Digital Media for Brand Managers and Media Operations Teams.
  • Outlining an innovative plan to stay at the forefront of the industry.
  • Identifying media amplification opportunities for brands, extracting insights, sharing knowledge, and applying learnings across categories and regions.

Job Qualifications:

  • Undergraduate or Masters' Degree.
  • In-depth knowledge of the media landscape and strong analytical abilities to craft data-driven and insight-based media strategies.
  • Prior experience in Media and Digital Media Agencies. Proficiency in managing Social Media & YouTube Advertising campaigns. Exposure to collaborating with KOLs/Influencers is a bonus.
  • Background in Consumer Insights/Market Research is advantageous.
  • Capability to handle and analyze vast amounts of data using advanced MS Excel skills and/or Python, along with various modeling techniques.
  • Curiosity and eagerness to explore new media/advertising formats (e.g., Social Commerce) and data analysis tools (e.g., Gen AI).
  • Excellent collaboration skills to work effectively with internal cross-functional teams, external partners, and across different geographies and cultures.
  • Strong leadership qualities and the ability to drive innovation and initiate change.
  • Comfortable operating in a dynamic, fast-paced, agile environment while managing multiple priorities.
About Us:

At P&G, we cultivate globally renowned brands and nurture top-tier business leaders in the industry. With a diverse portfolio of trusted brands, our leaders must possess the courage to navigate a wide range of brands, categories, and functions. Serving consumers worldwide with a robust portfolio of top-notch brands such as Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, and more, we operate in about 70 countries globally.

Our team reflects the diversity of our consumers to better serve them. Committed to fostering a culture of inclusivity, we seek a candidate who aligns with this principle, as you will join us in our mission to develop brands and products that enhance the lives of consumers today and tomorrow. Share your unique ideas and inspire us

We are dedicated to providing equal employment opportunities. We stand against discrimination based on race, color, gender, age, nationality, religion, sexual orientation, gender identity, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Schedule: Full time


Job Number: R


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