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Media Science Manager

1 month ago

Singapore PGBPGNGLOBAL Full time

Job Location

Singapore

Job Description

Overview of the Job:

Do you enjoy answering tough business questions using insights and analytical skills or have a passion in the media and digital marketing space? If this sounds like fun, we would love to hire someone with your skills

The Media Science Manager will lead how to win in media platforms, sustain and build digital marketing capabilities and lead innovation in the media and digital marketing space to grow our brands awareness and sales for the region of Asia Pacific, Middle East and Africa.

The individual's work scope will include a mix of data analytics and insights working closely with Market Media Operations and Marketing teams to drive incremental media reach, effectiveness and bringing down media costs through efficiency ideas.

Once the individual grows as our trusted internal expert on Digital Media, the individual will also lead the upskilling our organizations' capability on their areas of expertise and continue to build their own expertise through connecting externally in the industry to bring new ideas in and through the company's internal network.

This role will be based in Singapore.

Your Team:

You will report to the Analytics & Insights Director for Media Science. You will work extensively with colleagues from Marketing, Communications, and Media Operations across P&G offices in Asia Pacific, Middle East, and Africa.

How success looks like:
  • Improve brand sales and awareness through media reach, effectiveness and cost improvement.
  • Upskill the organization on core Digital Media capabilities
  • Step up our digital campaigns across media platforms such as Youtube, Tiktok, Instagram, OTT etc.. including KOL/influencer-led content.
  • Propose Digital Creative/Content guidelines hinged on strong consumer understanding of their Media behavior and needs and preferences related to P&G's product categories.
Responsibilities of the Role:
  • Propose strategic interventions on the media space
  • Identify and build solutions and/or algorithms to step up the performance of media campaigns leveraging data analysis, performance of existing campaigns and leading experiments
  • Deliver strong data-based and insight-based recommendations on how to win with our P&G target consumers through winning digital media content by platform (eg. Social Media and YouTube Content and Media Plans)
  • Be a trusted internal Digital Media expert consultant for Brand Managers and Media Operations Teams
  • Define and map out an innovative plan to stay ahead in this space
  • Bring Media Led-amplification opportunities for Brands, derive learning, share and re-apply across categories and across the region.

Job Qualifications

  • Undergraduate or Masters' Degree.
  • Deep understanding of the media landscape and Strong analytical ability to develop data-driven and insight-based media strategies.
  • Have worked in Media, Agency or FMCG client side, especially International Companies. Experience in working on Social Media & YouTube Advertising campaigns. Experience working with KOLs/Influencers is an advantage.
  • Experience in Consumer Insights/Market Research is a plus.
  • Able to handle and analyze complex and large amounts of data leveraging excellent MS Excel skills and/or Python and various modeling approaches
  • Curiosity and passion to learn and explore new media/advertising formats (ie. Social Commerce) and new tools to analyze data (eg. Gen AI)
  • High collaboration skills with internal multi-functional teams and external partners and work across geographies and cultures
  • Strong leadership skills and Ability to lead change and drive innovation
  • Comfortable in operating in a complex, fast paced and agile structure with an ability to handle multiple priorities
About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax and more. Our community includes operations in approximately 70 countries worldwide.

Visit to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

Job Schedule

Full time

Job Number

R

Job Segmentation

Recent Grads/Entry Level (Job Segmentation)

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