Brand & Innovation Executive at Burger King APAC
1 month ago
About Restaurant Brands International:
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS, BURGER KING, POPEYES, and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
Job Overview:
As a Brand & Innovation Executive at Burger King APAC, you will be responsible for partnering with internal & external stakeholders in the execution of regional marketing priorities. You will support in analyzing data, building brand & innovation strategies, product development, consumer research, and project management in the APAC region. You will collaborate closely with cross-functional team including sales, R&D, procurement, QA, external agencies and franchisee partners.
Your responsibilities:
Brand
- Track brand health in top APAC markets and identify opportunities to grow brand consideration
- Guide franchisee partners on local campaign executions
- Roll out global brand campaigns and partnerships in relevant markets
- Be the guardian of brand guidelines and facilitate compliance in creative assets across markets
- Monitor competitive & consumer trends in the region
Innovation
- Manage the development and launch of new Burger King products for the APAC region, including initial concept development, consumer research, market launch and performance monitoring
- Guide franchisee teams on product innovation, product standards, and research guidelines
- Act as a guardian for product standards and manage the product approval process
- Collect & analyze product performance data and synthesize learnings post launch
Qualifications & Experience:
- 1–2 years of experience in Marketing, preferably in F&B or FMCG
- Bachelor's degree, preferably in Business
- You have a strong interest in brand marketing and consumer behavior
- You have problem-solving skills and bring analytical thinking to complex situations
- Can conduct data analysis to find meaningful insights
- Project management experience, with high levels of ownership
- You have strong interpersonal skills with the ability to influence stakeholders at higher levels internally and externally
- You are an ambitious individual but an even stronger team player
- You are fluent in English, fluency in second Asian language preferred but not mandatory
Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.
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