Merchandising Director, APAC

1 month ago

Singapore WARNERMEDIA Full time

Every great story has a new beginning, and yours starts here.

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role

You will be the Lead for the APAC Merchandising team, which is responsible for maximizing the full potential of content on Max and Discovery+. This role will report to the Global Merchandising Lead.

Your Role Accountabilities

  • Team Leadership & Goals
    • Oversee the APAC Merchandising team in the creation and implementation of goals (OKRs), priorities and merchandising strategies to maximize the full potential of content on Max.
    • Lead and coach the APAC Merchandising team in establishing tasks, managing the progress of initiatives and being responsible for the overall well-being and development of the team.
    • Manage internal and external stakeholders with timely and clear communication, keeping appropriate people informed while maintaining composure when challenged.
    • Lead team through major company-initiatives (e.g. new product launches, strategic content initiatives, etc.) and tech transformations acting as a key voice to raise region specific opportunities, risks and considerations associated with merchandising and overall platform stability.
    • Lead team steadily through change and constant evolution of the organization and business strategies.
    • Foster consistent and productive collaboration throughout the team in order to break silos and leverage the entire team's expertise.
    • Collaborate with other regional leads on the Max and Discovery+ teams to find efficiencies, get learnings and share resources.
  • Strategy
    • Collaborate closely with the Campaigns, CRM, Product, Data, Marketing teams, and others as applicable, to drive the overall engagement and retention strategy as well as leverage subscriber growth events.
    • Partner with regional business leads (e.g. APAC DTC Streaming Lead) to contribute to the region's overall business goals and communicate those back to Global leadership.
    • Partner with Scheduling, Marketing, and CS&A to implement medaling, windowing and overall content priorities via merchandising.
    • Leverage merchandising strategies to improve content discoverability, minutes/impression, impression efficiency, content diversity, and other relevant KPIS that improve the engagement/retention of subscribers on Max.
    • Use data to drive decisions and share actionable insights and recommendations with the APAC Merchandising team as well as other stakeholders.
    • Work with Experimentation teams to optimize all aspects of platform and drive A/B testing for the region.
    • Stay in sync and connected to the pulse of the market to leverage zeitgeist moments into content discovery opportunities.
  • Operational
    • Owner of key internal stakeholder relationships, especially in scheduling & programming and regional leadership.
    • Knowledgeable of Sonic Site Builder.
    • Responsible for leading curation strategy balancing global alignment with locally relevant execution.
    • Approve site/UX layouts for Campaigns.
    • Collaboration with Merchandising Analysis & Insights and Merch Ops team to receive the right data in timely and efficient manner.
    • Owner of implementing end-to-end merchandising global frameworks but ensuring decisions and plans tailored to APAC needs, subscribers, and content offering.
    • Owns the requirements gathering, testing and rollout of large product capabilities updates for APAC product in collaboration with Merch Ops team.
    • Lead APAC Merchandising efforts to "teach" machine learning.
    • Ensures consistency of unique editorial voice across the product.
    • Is a key player in driving the initial Max platform build and transitions to running APAC Max on a day to day basis.

Qualifications & Experience

  • Passionate and knowledgeable about all things content: deep familiarity with WBD's catalog and specifically the Max content offerings, strong familiarity with competitor's content catalogs.
  • Data-Driven: extremely comfortable analyzing data and using it to optimize our work: level of effort vs consumer impact. Demonstrated evidence of implementing shifts in strategy, based on quantitative evidence.
  • Consumer Obsessed: tenacious focus on the consumer, delivering seamless and delightful experiences, connecting them with their favorite content.
  • Operational Excellence:
    • Extensive professional experience in project management, stakeholder management, and executive communications.
    • Ability to manage a high volume of detailed and accurate information.
    • Relentless pursuit of operations and work-flow efficiency.
    • Proficiency in Digital editorial operations and workflows with a commanding knowledge of various editorial tools and CMS's.
    • Ability to quickly learn, assimilate, and train others on new processes and product innovations.
    • Ability to anticipate and navigate changes within the business and lead the team through these effectively.
  • Interpersonal Excellence:
    • Strong relationships with Scheduling, CS&A, Programming, Marketing, CRM, Content Ops, Enterprise Metadata, and Image teams.
    • Strong verbal and written communication skills.
    • Comfortable with collaborating across multiple business units, comfort operating in "influence without authority" situations.
    • Extensive experience working with senior leaders, Product, Data and Reporting.
    • Demonstrated ability to lead and develop a department, and train and develop team members.

How We Get Things Done...

This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

The Legal Bits...

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.If you're a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at

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