See more Collapse

Global Digital Marketing Lead

1 month ago

Singapore Zebra Technologies Full time

Remote Work: Yes

Overview:

At Zebra, we extend the edge of possibility by shaping the future of work on the front line—reinventing how businesses run and moving society forward.

We are a community of changemakers, innovators and doers who come together to deliver a performance edge to the front line of business. We develop new technologies and create new solutions with partners to help organizations act with greater visibility, connectivity, and intelligence—delivering better experiences for workers and those they serve.

Being a part of Zebra means being seen, heard, valued, and respected as you define your path to a fulfilling career. Here, you'll have opportunities to learn and lead at a leading company, and you can channel your skills towards causes that you and the Zebra community care about, locally, and globally.

Together, we've only begun to define the edge of what's possible—for our people, our customers, and the world.

The Global Digital Marketing Lead plays a pivotal role in driving strategic marketing initiatives and ensuring best practices across digital marketing functions (specifically paid search and paid social to begin with). This individual oversees the development and execution of key projects , collaborates with regional teams and establishes frameworks to optimize digital marketing efforts. The Lead serves as a subject matter expert in digital marketing including technologies and methodologies.

Responsibilities:

  • Strategy articulation: Work to implement strategic initiatives to enhance digital marketing capabilities, aligning both the business requirements and agency delivery.
  • Best practice: Establish and maintain best practices for various digital marketing channels but predominantly paid search and paid social.
  • Knowledge sharing: Facilitate knowledge sharing sessions, workshops, and training programs to educate team members on trends across regions, new capabilities and increase collaboration.
  • Performance analysis: Monitor and analyze digital marketing performance metrics, identify areas for improvement, and challenge the agency in order to generate an action plan for improvement. Budget oversight and management included.
  • Stability: In future perhaps, this could be innovation and keeping up to date with industry, but for 2024 the goal needs to be consistency of strategy and approach to delivering the digital marketing activities required.
  • Advocacy: Communicate effectively with internal stakeholders, senior management, and external partners to offer clarity on the Center of Excellence and what digital marketing initiatives are delivering for the business.

Qualifications:

  • BA/BS degree in applicable field.
  • 10+ years marketing experience and 5+ years experience working in (or with) a media agency
  • 5+ years leadership/management experience with a track record of managing and coaching teams
  • Technical proficiency in paid search and social platform algorithms, creative optimization levers and broader understanding of industry trends. (e.g. Google Ad Manager, Microsoft Advertising, Meta Ads Manager, LinkedIn Campaign Manager, Demandbase)
  • Experience implementing a full funnel testing strategy focused on improving conversion throughout the buyer journey
  • Experience in using attribution modeling
  • Strong partnering - internal and external leadership
  • Exposure to Budget Management, Agency management, Project management, resource planning, and Event management
  • Drive results and execution
  • Effective delegation to appropriate specialists
  • Strong partnership with sales
  • Calm under pressure
  • Accountable for results, transparent with peers & staff
  • MAP, DAM, CRM
  • Inquiry management & lead routing systems
  • Digital marketing - SEO, SEM, Social, Display, Tagging
  • Basic understanding of portfolio for effective events execution
  • Ability to thrive in matrixed organization environment
  • To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via ) email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. You can always verify the validity of a job posting or recruiter interaction by contacting us at If you are a victim of identity theft contact your local police department.

We have other current jobs related to this field that you can find below

  • Digital Marketing Specialist, Global Marketing

    1 week ago

    Singapore Volvo Cars Full time

    You want an exciting career that contributes to positive change. So, what's your next move?Imagine being part of the most exciting industry on the planet. Our future is all about tech - electrified and eventually self-driving cars, totally connected to people's everyday lives. But how do we introduce this future in a way that's safe and sustainable? These...

  • Digital Marketing

    1 week ago

    Singapore ASDOR DIGITAL PTE. LTD. Full time

    Roles & Responsibilities:Digital Marketing Specialist Position at a Fast-Growing CompanyDevelop and implement creative digital marketing strategies to boost brand visibility, engagement, and lead generation.Create and manage compelling content for social media platforms like Facebook, Instagram, and TikTok.Produce engaging written, visual, and multimedia...

  • Digital Marketing Officer

    1 month ago

    Singapore SYNERGY MARKETING PTE. LTD. Full time

    Roles & ResponsibilitiesJob Title: Digital Marketing OfficerType: Full-timeExperience: Minimum 3 years in digital marketing.Company Overview:Synergy Marketing Pte Ltd is a dynamic and forward-thinking [industry/sector] company committed to innovation and excellence. We are looking for an experienced and creative Digital Marketing Officer to join our...

  • Digital Marketer

    3 weeks ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Ark Digital is a boutique marketing agency in Singapore specializing in small to medium-sized businesses. We work across various verticals, including tech, e-commerce, medical, and legal. We are seeking a versatile Marketing Specialist who excels in both design and lead generation to join our dynamic team. As a key member of our marketing department, you...

  • Digital Marketer

    1 week ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Ark Digital is a boutique marketing agency in Singapore specializing in small to medium-sized businesses. We work across various verticals, including tech, e-commerce, medical, and legal. We are seeking a versatile Marketing Specialist who excels in both design and lead generation to join our dynamic team. As a key member of our marketing department, you...

  • Digital Marketing Specialist

    3 weeks ago

    Singapore FIRST PAGE DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesLooking to take your digital career to a whole new level? Then this role is for you!First Page is a certified “GREAT PLACE TO WORK” and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital...

  • Digital Marketing Specialist

    1 week ago

    Singapore FIRST PAGE DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesLooking to take your digital career to a whole new level? Then this role is for youFirst Page is a certified "GREAT PLACE TO WORK" and is a global digital marketing firm that transforms the way companies do business online. Since 2011 our mission has been to create amazing digital experiences by implementing game-changing digital...

  • Digital Marketing Intern

    2 months ago

    Singapore SMART Entrepreneur Global Full time

    Are you eager to apply your creative talents and innovative thinking to the world of entrepreneurship and business innovation? SMART Entrepreneurship Global is on the lookout for energetic and imaginative individuals with a knack for marketing, design, or public relations. This is your chance to contribute meaningfully while gaining valuable insights from...

  • Digital Marketing Specialist

    1 week ago

    Singapore HEROES OF DIGITAL PTE. LTD. Full time

    Marketing Account Executive at Heroes of DigitalWe're on the lookout for a marketing account executive to handle Google and Meta Ad campaigns while delivering top-notch client service. Sounds like you? Keep on reading...Your roles and responsibilities:Execute Google ads and social media ads for clientsAct as the main point of contact and handle...

  • Digital Marketing

    3 weeks ago

    Singapore ASDOR DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesDigital Marketing• Develop and implement innovative digital marketing strategies to increase brand visibility, engagement, and lead generation.● Create, curate, and manage engaging content for social media platforms, including but not limited to Facebook, Instagram and TikTok.● Craft captivating written, visual, and multimedia...

  • Digital Marketing Manager

    1 week ago

    Singapore STARCHARGE ENERGY PTE. LTD. Full time

    Responsibilities:Develop and execute comprehensive global digital marketing strategies across paid, owned, and earned channels.Lead digital marketing initiatives to achieve brand consistency and impact across all markets - US, Europe, Asia, etc.Collaborate with regional marketers to ensure local execution of global digital strategies.Oversee global...

  • Digital Marketing Executive

    1 month ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Roles & ResponsibilitiesWe're a small agency with a flat structure, that focuses on digital marketing for small businesses.You'll work directly with the General Manager and will be the main touch point for clientsDuties and Responsibilities:· Develop social media proposal for prospective clients· Conduct market research on clients competitors/industry to...

  • Digital Marketing Executive

    1 week ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    Job Description & Requirements:We're a small agency with a flat structure, that focuses on digital marketing for small businesses.You'll work directly with the General Manager and will be the main touch point for clientsDuties and Responsibilities: Develop social media proposal for prospective clients Conduct market research on clients competitors/industry...

  • Digital Marketing Intern

    1 week ago

    Singapore ARK DIGITAL PTE. LTD. Full time

    If you're looking to learn, we're looking for youWe're a small agency with a flat structure, that focuses on digital marketing for small businesses.You'll work directly with the General Manager as well as account executives.Duties and Responsibilities: Develop social media proposal for prospective clients Conduct market research on clients...

  • Digital Marketing Executive

    1 week ago

    Singapore CAPEN MARKETING PTE. LTD. Full time

    Job Description:**Kele(Company coach is provided. Daily pick-up/ drop-off at Westgate.)Digital Marketing ExecutiveAs Digital Marketing Executive, your key responsibilities would include (but not limited to):Full scope of marketing and digital marketing work, including marketing campaigns, social media campaigns, design concepts, art direction, producing...

  • Digital Marketing Intern

    2 months ago

    Singapore Heroes of Digital Pte Ltd Full time

    Job Highlights: Work-Life Balance  Career Progression 2 days WFH per week  We're looking for a Digital Marketing Intern who can execute Google and Meta Ad campaigns and provide a stellar client service experience.  Learn about digital marketing campaign and account management (Paid Search and Social Campaigns, SEO, Video, Display). Assist in the...

  • Digital Marketing Intern

    3 weeks ago

    Singapore Heroes of Digital Pte Ltd Full time

    Job Highlights:Work-Life Balance Career Progression2 days WFH per week We're looking for a Digital Marketing Intern who can execute Google and Meta Ad campaigns and provide a stellar client service experience. Learn about digital marketing campaign and account management (Paid Search and Social Campaigns, SEO, Video, Display).Assist in the creation of...

  • Digital Marketing Intern

    2 months ago

    Singapore Heroes of Digital Pte Ltd Full time

    Job Highlights:Work-Life Balance Career Progression2 days WFH per week We're looking for a Digital Marketing Intern who can execute Google and Meta Ad campaigns and provide a stellar client service experience. Learn about digital marketing campaign and account management (Paid Search and Social Campaigns, SEO, Video, Display).Assist in the creation of...

  • Digital Commerce Lead

    2 months ago

    Singapore HEINEKEN Full time

    Are you a courageous product management / project lead with proven digital delivery skillset, who wants to develop broader skills in an international, inclusive business environment? Would you like to make-impact and move more consumers to healthy and sustainable products?   Job purpose: At HEINEKEN D&T, we are looking for a skilled individual to...

  • Digital Commerce Lead

    2 months ago

    Singapore HEINEKEN Full time

    Are you a courageous product management / project lead with proven digital delivery skillset, who wants to develop broader skills in an international, inclusive business environment? Would you like to make-impact and move more consumers to healthy and sustainable products? Job purpose: At HEINEKEN D&T, we are looking for a skilled individual to deliver our...