Asea Zone Digital

2 weeks ago

Singapore OPELLA HEALTHCARE SINGAPORE PTE. LTD. Full time

% Remote working and % of travel expected: Hybrid
**About the job

At Sanofi Consumer Healthcare, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing "Health in Your Hands".


Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet.

To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the "Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World".


We strive to act as a force for good by integrating sustainability along our business and employees' mission and operate responsibly from both a social and environmental point of view.


To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry.

At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day.

Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.


ABOUT THE OPPORTUNITY


The ASEA Zone Digital & Media Manager is responsible for the planning, implementation and monitoring in all types of paid media - digital and traditional across the brands and countries he/she is responsible for with Sanofi CHC.

He/she will uphold the media operational excellence especially KPI setting & tracking.

He/she will support the roll-out of global capability building programs and is instrumental in bringing to life the Sanofi ́s CHC global media & digital roadmap for each brand, working across key stakeholders in brand marketing, consumer Insights, finance, commercial and other functional teams.


ORGANIZATIONAL CONTEXT:
This role reports into the ASEA Integrated Consumer Engagement Lead and is part of the Brand and Innovation Team.

KEY RESPONSIBILITIES
Digital & Media Management


Work with ASEA Zone integrated consumer engagement lead to design and execute paid media & digital marketing programs that align with zone priorities following global guidelines.


Collaborates with the agency partners during the annual experience planning process and designs the best in class paid media strategy and approach.

Translate global media strategies into best in class local executions.

Responsible for quarterly / monthly paid media activation and monitoring (with the media agencies).


Collaborate with the owned & earned media manager to ensure the paid media activations are well connected and delivers a holistic consumer journey.


Leverage digital activation and campaign management tools (Google, Meta, Tittok) to keep a tab on the quality of implementation and to ensure excellence in execution.

Optimize media campaigns to deliver best ROI.

Support brands in their engagement with third-party vendors where needed.

Constantly seek out innovation in the digital space for the business to drive growth and meet objectives.


Lead the digital upskilling of the organization in order to raise the digital capabilities and skills of everyone and create a digital-first mindset within the organization.

Budget Setting and Management

Ensure regular monitoring of media investments and performance versus planned.

Achieve annual gains (cost + quality) of media activations across the region.

Media Agency Relationship Management

Build and cultivate partnerships with relevant agency/ partners/ vendors.

Monitoring of the fulfilment of contractual deliverables committed by the media agency.

Comply with and support global media audit process and feedback surveys. Align plan of action to address any performance issues.

Maintain the monthly media flowcharts and ensure the plan is with annual approved budgets.

Detail digital plans & media performance tracking in line with agreed cadence (bi-weekly, monthly, post -campaign review)

Implement clear measurement feedback loop to reflect and improve upon campaign performance vs objectives.

JOB-HOLDER REQUIREMENTS:
To excel in this role, you will need to have:

Education:
Bachelors degree from an accredited college or university preferred.

~ 5 years Media/Digital Agency and/or Media Owner /or Consultancy /or Client-side experience in digital marketing & traditional media of which atleast 3 years in local execution roles

Strong knowledge of planning and buying across all media (TV, Digital etc)

Expert knowledge in Digital paid media including Programmatic, Social, SEM

Hands on experience with digital activation & campaign management tools (Google, Meta, Tik-tok)

Experience managing large and complex projects across multiple countries (esp in SEA)

Understanding of consu

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