Social Media Manager, Product Marketing

2 weeks ago


Singapore TXT TECHNICAL PTE. LTD. Full time

Responsibilities:

  • Manage VIP social accounts (Twitter & LinkedIn) end to end, from shaping strategy to creating and posting content
  • Working with the VIP product marketing manager and VIP leadership team to define VIP content strategy and branding such as the newsletter and blogs
  • Use the VIP brand presence to build awareness for our VIP and institutional offerings and develop a larger professional, more technical audience
  • Have high availability and support on urgent and high priority communications work
  • Drive effective and creative social media campaigns on behalf of priority business lines, working crossfunctionally with design, content, performance marketing, product and other teams
  • Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, datadriven recommendations in order to improve future performance
  • Analyze social media landscape to supply actionable insights
  • Engage and build communities through oneonone as well as onetomany conversations

Requirements:

  • Native or fluent English language is a MUST
  • Deep understanding of the Fintech market, the VIP/Institutional audience plus how it can appeal to the broader Fintech audience
  • Strong writing and copywriting skills
  • Demonstrate a clear and concise style of communication 5+ years of experience in digital marketing or social media related roles for brands
  • Experience with product marketing is a plus
  • Strong knowledge of Twitter and LinkedIn
  • Strong sense of ownership and responsibility. Resistant to stress
  • Self motivated and results oriented
  • Remote and startup experience is a plus

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