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Direct Response Copywriter
2 weeks ago
To succeed in this role, the copywriter must be able examine and analyse data insights to understand our partner's target audience and execute full copy-writing campaigns to drive more leads and sales.
The copywriter must be able to thrive in a results-driven environment and work closely with the rest of the team.
Primary Responsibilities
- Understand the client's overall business, brand and marketing objectives and proactively contribute to their success.
- Carry out indepth research of the client's business and their target audience in order to develop copy with maximum appeal and relevance
- Communicate regularly with the product and content team to understand the product benefits and specifications
- Work closely with the marketing team to ensure that the sales copies created advanced the overall marketing strategy
- Creating and editing offline and online copy for our offers, sales funnels and digital advertising
Key Characteristics
- Excellent verbal and written skills
- Thorough knowledge of direct response marketing
- Great communication skills
- People focused believe in building strong working and personal relationships with his/her team members
- High personal standards
- Selfstarter, selfmotivated and selfdirected
- Curious
- Creative
- Knowledge and interest in entrepreneurship, business growth and direct response marketing
- Has integrity
- A competitive spirit
- Organized
- Detail oriented
- Works well under deadlines and pressure
- Able to adapt to a dynamic and changing work environment and deal with ambiguity
Desired Skills & Expertise
- Bachelor's degree or Diploma in Marketing or Mass Communications
- Proficient with Microsoft Word, Power-Point and Excel
- Reasonably good communication skills
- Portfolio of recent written work
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