Senior Copywriter

2 weeks ago


Singapore RUDER FINN ASIA PTE LTD Full time
Roles & Responsibilities

Responsibilities:

  • Conceptualise, develop, and write compelling content for multi-media formats, including campaign collaterals, web content, social media, and thought leadership pieces, tailored to diverse audiences and industries.
  • Drive and develop creative strategy and concept for new business proposals and client briefs
  • Collaborate with internal teams, including account managers, art directors, and strategists, to develop and execute creative campaigns aligned with client objectives.
  • Present creative concepts and ideas to clients and senior stakeholders, ensuring alignment with brand guidelines and overall project goals.
  • Stay abreast of industry trends, best practices, and emerging technologies to continually enhance the quality and effectiveness of our copywriting and creative services.
  • Actively participate in brainstorming sessions, contribute to the development of creative briefs, and provide strategic input on campaign direction.
  • Manage multiple projects concurrently, prioritising tasks effectively and adhering to strict deadlines.
  • Review and proofread written materials to ensure accuracy, clarity, and consistency in messaging and tone.

Requirements:

  • Diploma or Bachelor’s Degree in Communication or Business in Marketing
  • At least 6+ years of experience as a copywriter for B2B / B2C in a communications, advertising or digital agency environment (including experience with digital media and content marketing)
  • Must be confident and persuasive in promoting creative ideas or proposals
  • A keen enthusiasm for and demonstrable understanding of digital trends and technologies
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences
  • Expert at strategic brainstorming, campaign development, creative brief development and creative execution
  • Ability to work on multiple projects simultaneously and effectively juggle diverse writing demands
  • Sound understanding of graphic design and a keen appreciation of the interplay between textual and visual elements
  • Openness to constructive criticism and flexibility with regards to adaptation and modification
  • A professional portfolio of work
  • Experience with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) is a plus
  • Fluency in English (written and spoken) is required. A second regional language such as Mandarin would be a bonus

Tell employers what skills you have

Digital Media
Multimedia
Social Media
Adobe Creative Suite
Creative Strategy
Content Marketing
Thought Leadership
B2B
Writing
Illustrator
Copywriting
Web Content
Writing Skills
InDesign
Graphic Design
Adaptation
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