Senior Copywriter

2 weeks ago

Singapore Tbwa Singapore Pte Ltd Full time

Summary: As a Senior Copywriter, you will be responsible for work produced on behalf of our clients, as well as any work created for our company, as the need may arise. You are required to collaborate with other creative staff in order to ideate, produce and implement creative that solves our clients' business problems, briefs or goals. You are also expected to maintain our company's standards of creative excellence and, within reason, profitability.

RESPONSIBLITIES

Ideation & Strategic Acumen

. Participate in strategic conversations effectively providing input from a creative perspective.

. Proactive in bringing new ideas/concepts on brands across industries.

. Constantly striving to deliver disruptive ideas

. Responsible for presenting rationale for selling/recommending creative ideas to Creative Directors and Clients

. Communicate effectively and persuasively i.e. with both internal and external stakeholders

Execution / Production

. Lead briefs from conceptualisation to execution independently, successfully 'directing' multiple aspects of the campaign, ensuring work and briefs align with client and agency's creative objectives.

. Passionate about craft, delivering work of the highest quality

. Lead creative productions and QC thework.

. Successfully deliver work for creative and effectiveness awards at local and international awards competitions

Business Acumen

. In-depth knowledge of the industry and client's business and with the ability to use that knowledge to lift the work.

. Curious about the business and how it works with an open mind and willingness to learn this side.

People Management

. Partner and collaborate with working teams - internal & external - managing performance and delivery of the creative output to standard.

. Build effective and positive client and internal relationships.

. Coach and mentor junior team members, motivate them to get better in their craft and grow in their role.

. Mentor and train creatives on production process.

Digital

. Constantly up skilling, proactively keeping up with trends in the creative arena including media formats and knowledgable in incorporate them into campaigns

. Capable of working across social and digital assets with superior ability

JOB SPECIFICATIONS

Knowledge required

a. 5 - 8 years working experience as a creative.

b. Knowledgeable and understanding of the latest innovations, trends and developments in our industry.

c. A proven track record of previous success, as well as a determination to continue to succeed

Skills required

a. Commercial and creative minded

b. Excellent relationship management

c. Selling and pushing creative standards + delivery

d. Results oriented in business and creative output

Attributes

a. Commitment to TBWA - whatever it takes attitude

b. Team player who is able to work under pressure to deliver and adhere to tight deadlines

c. Pro-active, meticulous and efficiency

d. Ability to work independently

e. Reliability with positive attitude

f. Hungry for more - driving / striving

g. Exhilarated by change -pushing and thinking about what's next

h. Open to feedback and acts on it accordingly and quickly

i. Disruptive in their thinking and approach to problem solving

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