Senior Marketing Executive

1 week ago


Singapore Axs Pte. Ltd. Full time

JOB DESCRIPTION

The Senior Marketing Executive is responsible for managing end-to-end marketing initiatives and development of creative content (online and offline) to generate awareness and drive usage of services/products for the various business units. You will also play an important role in the building of the company brand profile and achieving business objectives.

RESPONSIBILITY

  • Support and deliver strategic internal and external marketing plans that creatively drive brand awareness and business objectives.
  • Manage end to end marketing campaigns/promotions and activities (including conceptualising, creative development and implementation) to drive brand awareness and usage of services/products.
  • Liaise with internal stakeholders and external vendors to ensure end-to-end delivery of marketing campaigns in an organised and timely manner.
  • Manage and develop online and offline materials to support the marketing, business and corporate teams - brochures, step guide, ad banners, and ensuring alignment to company's brand guideline.
  • Assist in the management and development of digital content for social media and other digital media (including AXS website) to create awareness and engage community.
  • Work closely with creative team to develop awareness videos - step guides, product awareness, brand awareness, HR activities, corporate activities to be shared on AXS social platforms.
  • Tracking the effectiveness of marketing campaigns and reporting results to keyholders.
  • Assisting with research on target audience, competitor analysis, industry trends and insights that inform marketing decisions.
  • Conduct and/or support key customer meetings and presentations
  • Copywriting and proofreading of marketing content/articles in bilingual.
  • Stay abreast with the latest digital marketing, social media trends, digital content to identify/explore new marketing opportunities.
  • Provide support to other corporate functions to promote strategic initiatives.
  • Handle basic marketing administrative matters, as required by the business.
  • Provide leadership, guidance, and mentorship to the team to ensure effective execution of marketing strategies.

JOB REQUIREMENTS

  • Diploma or Degree in Marketing, Communications, Business or any relevant discipline.
  • At least four (4) years of relevant marketing experience, including digital marketing (including social media, email campaigns, video marketing).
  • Experience in social media marketing, SEO, SEM, Google Ads, Google Analytics, Google Tag Manager is preferred.
  • Strong command of written English, with experience in copywriting.
  • Excellent interpersonal and communication skills in managing third parties and internal stakeholders.
  • Able to manage multiple tasks and have good project management skills.
  • Prior experience in B2C and B2B marketing will be advantageous.
  • Familiarity with operating professional cameras, lighting & audio gear, and support equipment will be advantageous.

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