Copywriter
2 weeks ago
Overview:
As Copywriter you will work closely with the marketing and creative teams to bring our business to life across all customer touchpoints.
You will play a key role with the rest of the creative team in developing engaging, high-quality content as well as digital campaigns that help to maximize revenues, increase retention and strengthen our brand in the marketplace.
Responsibilities:
- Supporting CRM initiatives with persuasive copy that motivates recipients to take action.
- Providing customized messaging strategies and copy based on defined customer segments, shared knowledge of user behavior, and best practice standards.
- Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
- Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
- Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
Qualifications:
- At least three years copywriting experience
- Experience writing in the financial industry desirable
- Global SEO experience is desirable.
- Educated to degree level or equivalent
- Solid technical content and copy creation experience within digitally led marketing organisation in the financial, investment, trading or spreadbetting vertical would be an advantage.
- Ability to translate a wide range and large volume of complex information into simple, accurate, clear, consistent and compelling messages for prospects, clients and colleagues at all levels.
- Ability to work to tight deadlines and to prioritize effectively
- Ability to develop effective longterm working relationships both within the department & across departments and at all levels within the organization
- Excellent attention to detail and proofreading
- Excellent communication skills (written and verbal)
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