Senior Manager, Open to Buy

2 weeks ago

Singapur, Singapore adidas Full time

Purpose & Overall Relevance for the Organization:

Aligning the mid to long-term Business Plan and On-The-Books of the market across functions and countries, following the market financial plan and product marketing strategy closely. Encouraging collaboration between teams to achieve a united Sales Plan, providing detailed On-The-Books and demand forecast planning. Taking charge of On-The-Books management by category level with key Franchise/model forecast grounded on historical data across Brand and Channels to meet sales plan & GIM% connected to the market budget plan/forecast. Ensuring clear communication with teams to establish a common understanding of the Rolling Demand Plan.

Above all, being a trusted business partner fostering growth and value creation across functions.

Key Responsibilities:

  • Owning seasonal On-The-Books alignment and BUY sign off process, coordinating with channel intake% focusing on category level linked with sales plan following market Go-To-Market milestones. Collaboration with SCM and Finance calendar.
  • Leading the demand planning process with granular level (category, Franchise, model, article) grounded on historical data aligned with the latest net sales in the markets, promoting a collaborative environment with key stakeholders (Channels, Brand, SCM, and Finance in both HUB and countries).
  • Establishing a regular cycle to review the Rolling Demand Plan & buy in collaboration with Tactical Demand Planning & Operational Demand Planning team to identify Risks & Opportunities and synchronize the On-The-Books/BUY and Net Sales.
  • Driving the Go-In Margin percentage target setting process aligned with the latest standard margin plan.
  • Developing and enhancing demand planning models to work towards achieving high accuracy in the demand plan.
  • Maintaining regular On-The-Books updates in line with the latest net sales plan by category level across SEA countries promptly.
  • Identifying gaps between the full horizon of the demand plan vs. strategic plan, analyzing Category & Franchise based on historical data including GIM%.
  • Assisting in bridging Tactical business Plan to Operational Business plan and incorporating Category perspective with franchise/model aspects including GIM% analysis based on article forecast.
  • Monitoring key Franchise & Key model in collaboration with Brand team & BUY to simulate/monitor inventory, sell out and inbound co-work with Brand & channel team.
  • Maintaining regular communication with Marketing team to capture business changes affecting the demand plan and integrating Marketing & Sales input for demand management supporting Marketing & Sales strategy.
  • Developing an in-season/re-order process to recommend buy adjustments based on sell out projections, inventory, and inbound situation, considering Production and Transportation lead time.
  • Supporting demand planning related projects.
  • Providing timely and accurate reporting to support decision-making to the Management team.
  • Leading and developing team members in a high-performance environment.
  • Supervising and leading the sub team in terms of process reviews, streamlining, formulation and design of new business processes, and analysis and management reporting.

Key Relationships:

  • Senior Leadership Team in South East Asia
  • Channel Sales and Brand heads
  • Marketing Operation Team
  • Finance directors, country FP&A
  • Supply Chain Senior Director and Supply Chain Management Team
  • Business Development Team
  • EM Demand Planning Team

Knowledge, Skills and Abilities:

  • Demand Planning Manager with a proven track record of effectively managing demand planning within a large sales organization.
  • Effective interpersonal skills (e.g., relationship management, facilitation)
  • Strong personal impact and communication skills
  • Advanced analytical skills
  • Strong commercial and business acumen knowledge to challenge and drive consensus between Sales & Marketing
  • Demonstrated leadership and managerial skills
  • Fluency in written and spoken English is required. Proficiency in other languages is an advantage.
  • Minimum 8 years of demand planning experience within a large sales organization, preferably in the sport or clothing industry

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