Senior Media Manager

1 month ago

Singapur, Singapore Publicis Groupe Full time

Job Description

You will have solid understanding of media planning, buying and analytics across multiple media channels. This is a leadership role that requires a strategic thinker who is skilled at integrated campaign planning, execution, and team management. You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape.

Key Responsibilities:

Lead the development, implementation, and management of integrated media strategies across multiple media channels, including but not limited to, digital, social, out of home and radio. Collaborate with the creative team, account managers and clients to identify target audiences and design media strategies that engage, inform, and motivate. Oversee and manage media strategy, planning, buying and execution for all client accounts. Utilize various analytics tools to monitor, measure and optimize campaign performance. Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis. Develop and maintain strong relationships with media suppliers and negotiate contracts to ensure the most effective media buy. Stay updated with the latest trends, innovations, and technologies in the media industry to provide cutting-edge solutions for our clients. Manage, mentor, and develop a team of media planners and executives. Prepare and present performance report to senior management and clients. Be focused on results that matter to the client in full funnel campaigns including awareness, consideration, lead generation and acquisition, which is a focus for the business. Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/ discrepancies. Ensure media deliverables are met on time and within budget and align with clients’ objectives. Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences. Work with media planners and buyers to ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolve unbilled cases with Finance).

Qualifications

Minimum 6 - 8 years media planning experience required, with focus on strategic and operational planning and execution. Strong local hands-on knowledge is a preference. Knowledgeable about and experienced with the concepts, approaches and issues involved in integrated planning. Familiar with the timelines, processes and needs of the implementation of all media. Proficient in using media analytics software and tools. Excellent communication, negotiation, and presentation skills. Knowledgeable about new approaches to and developments in digital tactical planning (social and mobile included) Fluent with mid- and lower-funnel media channel optimization. Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure. Proven track record of managing successful media campaigns. Exceptional leadership skills with experience in team management.

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