Senior Marketing Executive

2 weeks ago


Hougang, Singapore DIMENSIONS INTERNATIONAL COLLEGE Full time

Hiring:
Senior Marketing Executive (Digital Marketing)


Location:
Kovan Campus


Working hours:
Mon-Fri 8.30am to 6pm


Salary range:
$4000 to $6000 per month (commensurate with experience)


  • Develop marketing strategies and see to the implementation to achieve the Company's objectives.
  • Managing, analyzing and optimizing campaigns through digital platforms
  • Developing strategies for business development through the means of digital platforms and traditional media
  • Keep the Company ahead of competition through regular collection of market intelligence and key competitors' marketing activities.

Which includes but not limited to:
Analysing product and market pricings, provide analysis updates to the Management of competitors' activities and information

  • Monitor, analyse lead campaign performance and provide recommendation to improve both quality and quantity of lead generation.
  • Developing, contributing to, longterm marketing plans and strategies
  • Optimize the utilization of marketing budget through monitoring and evaluation of the allocated budget against ROI.
  • Manage and ensure all marketing activities and materials produced upholds the brand values, consistency and are in alignment with the Company's brand guidelines.
  • Conduct new product training to sales team when necessary
  • Managing the leads generated by following up closely with sales team on progress
  • Implementing marketing research, brand awareness, customer surveys, and analyse demands of the customers
  • Building strong relationships with a wide range of stakeholders such as suppliers, customers, colleagues etc
  • Acting as liaison between the suppliers, media and clients
  • Securing sponsorship and assisting in publicity and marketing plans and strategies
  • Building up and maintaining contacts with media
  • Maintaining and updating mail database and measuring marketing campaigns
  • Coordinating with and reporting to Management in carrying out campaigns
  • Attending and organizing exhibitions, sales and promotional events
  • Arranging and monitoring promotional materials distributional activities
  • Managing marketing materials production, include leaflets, flyers and posters. This involves proofreading and writing, liaising with designers
  • Ensure all administrative work for all sales transactions are carried out according to EduTrust procedures.
  • Strictly comply to EduTrust requirements
  • Perform other duties as assigned.

Requirement:

  • Knowledge and experience in Hubspot preferred
  • Knowledge in running Facebook and Google advertisements
  • Able to work independently as well as in a team
  • Sound marketing and project management experience
  • Online and digital advertising experience
  • Wiling to go the extra mile during peak periods
  • Excellent command in spoken and written English

Job Types:
Full-time, Permanent

Pay:
$4, $6,000.00 per month

Benefits:

  • Additional leave
  • Free parking
  • Professional development

Schedule:

  • Monday to Friday

Supplemental pay types:

  • Performance bonus
  • Yearly bonus

Work Location:
In person

Expected Start Date: 08/07/2024
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