Brand Manager, Distributor Markets

2 weeks ago


Orchard, Singapore coty Full time
Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands.

And our company has a mission:
to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn't about conforming to somebody else's ideal. It's about inclusion and liberating everyone to shine in their unique way.

THE ROLE
About the role

The Brand Manager (BM) is responsible for building brand equity for our Luxury fragrance portfolio of brands & growing market share in the distributor markets we operate in.

The BM will achieve this via collaboration with our distributors in the execution of brand marketing strategies and plans, relationship management, market knowledge and working closely with the Distributors to adapt the plans and guidelines so our brands succeed in market.


RESPONSIBILITIES

Joint business planning with distributors to align on key marketing intiatives, marketing calendar (both launches & re-promotes) & marketing investments.

Validate & align 360 marketing plans
Ensure all marketing executions are on brand & within brands' DNA.
Liaise with Global & APAC marketing teams
Monitor & analyze post execution/ launch results
Obtain visibility & ensure distributor marketing investment is utilized/optimized well, is in line with brand direction in building brand equity in market
Consolidation and analysis of monthly sales
Determine product assortment for distributor markets, cascade marketing launches, collate forecast
A&P management and tracking, ROI analysis

REQUIREMENTS:

Diploma or Bachelor's Degree in Marketing, Business Administration, or similar
Strong MS excel, Word and power points skills
5+ years Brand management experience and experience working with Distributors
Knowledge & exposure to the region - SEA, APAC
High level influencing skills, and the ability to drive growth conversations
Ability to work in fast-paced environment
Resilient and flexible, adapts well to new challenges
Passionate and enthusiastic
Good communication and interpersonal skills

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