![Prospect Consulting Services Pte Ltd](https://media.trabajo.org/img/noimg.jpg)
Senior Marketing Executive
2 weeks ago
Job Description:
The overall essence of the Senior Marketing Executive is responsible for developing and implementing effective brand-building strategies for the company.
- Assist in developing an omnichannel plan for a seamless O2O shopping experience
- Execute the brands' annual marketing plans which includes brand management, promotion, and retail events to drive awareness
- Skilled in public relations activities including but not limited to networking with key KOL and medias, developing press kits & releases and hosting events
- Plan and implement events instores to drive consumer footfall, traffic, and engagement
- Plan the CRM strategy to grow and retain members in loyalty program
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expenses for projects and events
- Conceive and optimize marketing campaigns on strategic touch points for all seasonal campaigns and product launches with emphasis on the brand story
- Maintain relationships with shopping malls, to ensure collaboration in promotional activities.
- Update and upload monthly promo and instore activities to all malls in SG
- Garner campaign publicity via malls communication i.e. social posting, DOOH, Website etc.
- Develop new marketing initiatives across online & offline, events or crossover collaborations to strengthen engagement with target audience
- Collaborate with internal and external stakeholders to conduct brand activities e.g. agencies, regional marketing team, senior management, corporate, vendor and floor staff
- Liaise with regional marketing team, senior management, corporate and suppliers as required
- Manage A&P planning to ensure optimum ROI and meeting the company's objectives
- Collaborate with VM ensuring the implementation of visual merchandising for the store adhere to global guidelines on new launches, seasonal change
- Brief and communicate with store team to update on VM & promotions, events, and retail activities on monthly basis
- Any other reasonable tasks requested by your manager
Job Requirements:
- Tertiary qualifications in Business, Marketing, Communications or a related discipline
- Minimum 5 years relevant working experience
- Basic knowledge of marketing concepts & principles
- Excellent copywriting, editing and proofreading skills
- Able to work independently with mínimal supervisory
- Entrepreneurial, resourceful and hungry for growth
- Dynamic and collaborative team player spirit
- Resilient to challenges, strategic and analytic thinkers
Pay:
$5, $5,500.00 per month
Schedule:
- Monday to Friday
- Shift system
Supplemental pay types:
- Performance bonus
Experience:
- Marketing: 5 years (preferred)
Work Location:
In person
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