Marketing Executive

2 weeks ago


Sungei Kadut, Singapore Lele Bakery Sg Limited Liability Partnership Full time

Responsibilities:

  • Conduct market research to identify customer trends, preferences, and competitive landscape.
  • Analyze sales data to measure the effectiveness of marketing strategies.
  • Develop and implement comprehensive marketing plans to increase brand awareness and sales.
  • Set marketing goals and KPIs to measure performance and return on investment (ROI).
  • Maintain and enhance the bakery's brand image through consistent messaging and visuals.
  • Ensure brand consistency across all marketing channels and materials.
  • Create and curate engaging content for social media, blogs, and newsletters.
  • Optimize digital marketing campaigns for SEO and SEM to drive online traffic and sales.
  • Plan and execute advertising campaigns across various media channels, including print, online, and outdoor.
  • Develop promotional strategies, including discounts, special offers, and seasonal campaigns.
  • Collaborate with influencers and partners to enhance the bakery's reach and credibility.
  • Coordinate participation in food festivals, trade shows, and local events to increase brand visibility.
  • Develop and implement customer loyalty programs to retain and reward regular customers.
  • Collect and analyze customer feedback to improve products and services.
  • Work closely with the sales team to align marketing strategies with sales goals.
  • Collaborate with the product development team to launch new products and seasonal items.
  • Develop and manage the marketing budget, ensuring costeffective allocation of resources.
  • Monitor expenditures and prepare financial reports to track the budget performance.
  • Track and analyze the performance of marketing campaigns using various metrics and analytics tools.
  • Prepare regular reports for management to highlight successes and areas for improvement.

Pay:
$3, $3,500.00 per month

Work Location:
In person

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