Brand Manager

2 weeks ago


Singapore LEGO Full time

Are you energized about delivering impactful marketing to help ignite love for LEGO in the hearts of kids and adults?

Come on board this exciting journey with us to recruit new consumers and shoppers into the LEGO brand across SEA Region

Core Responsibilities
The Brand Manager will be leading development and execution of highly effective marketing programs that drive significant consumer sales growth across priority SEA markets

More specifically, you will:

  • Develop and implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights
  • Collaborate strongly with multiple team members including internal Marketing subteams, Sales teams, Operations teams and regional Marketing teams
  • Collaborate with distributor partners to implement marketing activities in certain key markets represented by distributors
  • Lead relationships with external media agency and IP partners to generate strong and sustainable demand
  • Develop a wellrounded view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required
  • Learn by keeping track and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands
  • Be involved in shortterm tactical planning to meet consumer sales plan for the month as well as take a longterm strategic approach to implement the global strategy in our market

Critical Metrics would be:

  • Growth in Consumer Sales
  • Brand strength and Active share as per internal scorecard

Play your part in our team succeeding


South East Asia business unit (SEA BU), covering 11 markets is a mix of direct coverage (Singapore, Malaysia) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others).

Overall focus is to accelerate business growth via recruiting kids and adults and growing footprint across retail channels.


This role sits within the BU marketing organization, which includes: Brand Marketing, Digital Marketing, Trade Marketing, PR & Events - all reporting to the Marketing Director for the BU.

There is also a strong regional APAC marketing team to support BU marketing efforts.

Do you have what it takes?

  • Experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages
  • Strong strategic, digital and wellrounded thinking ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial attitude
  • Understanding of digital marketing and eCommerce
  • Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams
  • Strong ownership & Cando attitude
  • Excellent communication and presentation skills with analytical mind
  • Strong project management skills with the ability to set the agenda, coordinate multiple work streams and deliver agreed outcomes in timely manner
  • Ability to build alliances and partnerships with external partners
  • Ability to prioritise, curious about learning, and growth attitude
  • Team oriented, possesses good interpersonal and communication skills and able to manage projects creatively and independently
LI-JL3

What's in it for you?:

Here are some of what to expect:


  • Family Care Leave
  • We offer enhanced paid leave options for those important times.

-
Insurances

  • All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

-
Wellness

  • We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.
-
Colleague Discount
  • We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

-
Bonus

  • We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
-
Your workplace
  • When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

Thank you for sharing our global commitment to Children's Rights.

**Just imagine building your dream
  • Brand Manager

    2 weeks ago


    Singapore MMA BRAND SERVICES PTE. LTD. Full time

    OUR MISSIONIs to shape the future of e-commerce by acquiring great brands and growing them into global, well-loved, and enduring household names.ABOUT ERGOTUNEWe are a high growth Direct-to-Consumer (DTC) e-commerce start-up located in Singapore. Our mission? Help people create workspaces they actually love spending time in. To achieve this, our team has...

  • Brand Manager

    1 month ago


    Singapore MMA BRAND SERVICES PTE. LTD. Full time

    Roles & ResponsibilitiesOUR MISSIONIs to shape the future of e-commerce by acquiring great brands and growing them into global, well-loved, and enduring household names.ABOUT ERGOTUNEWe are a high growth Direct-to-Consumer (DTC) e-commerce start-up located in Singapore. Our mission? Help people create workspaces they actually love spending time in. To...

  • Brand Manager

    2 months ago


    Singapore LUXURY VENTURES PTE. LTD. Full time

    Roles & ResponsibilitiesPosition Summary: Drive sales and profitability of the Brand and the stores for assigned area(s) and/or brands and manage sales, marketing and operations functions. You will be responsible for total brand management including P&L and to achieve brand business goals. Maintain strong relationship with Brand principal and other key...

  • Brand Manager

    2 weeks ago


    Singapore ELSE PERSPECTIVES PTE. LTD. Full time

    OBJECTIVE OF THIS ROLE:Based in Singapore and reporting to the Co-Founders and the Management Board, the Brand Manager will be responsible for the oversight of Else and its in-house brands of business. This includes participating in brand development, driving marketing strategies, and overseeing its communication delivery through the expert use of internal...

  • Brand Manager

    2 weeks ago


    Singapore 57 EMPLOYMENT AGENCY PTE. LTD. Full time

    An extremely dynamic role, you will spearhead brand management initiatives, amplifying brand awareness and consumer engagement through strategic marketing efforts. You will manage and grow the company's agency brands' by working closely with the sales team across the various retail channels.Key responsibilities:Formulate a comprehensive long-term vision and...

  • Brand Manager

    2 weeks ago


    Singapore ABBVIE Full time

    PurposeLead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.Responsibilities: Collaborate...

  • Brand Manager

    2 weeks ago


    Singapore Unilever Full time

    JOB TITLE:Brand Manager - Ice CreamJOB LOCATION:SINGAPORERELOCATION TERMS:LOCAL TERMSABOUT ICE CREAMIce Cream houses have some of the most iconic brands in the world - Magnum, Wall's, and Ben & Jerry's. As the largest ice cream company in the world, we have over 100 years of experience in spreading joy and happiness. The ice-Cream brand creates happier...

  • Brand Manager

    1 month ago


    Singapore PGBPGNGLOBAL Full time

    Job LocationSingaporeJob DescriptionOverviewAre you looking to become a part of a multi-functional team of commercial, technical, and regional partners? SK-II is a billion dollar prestige brand of P&G that is seeking a passionate Brand Manager (China Market) to join our growing team of Brand Managers You will identify business opportunities and work with the...

  • Brand Manager

    4 weeks ago


    Singapore PGBPGNGLOBAL Full time

    Job LocationSingaporeJob DescriptionOverviewAre you looking to become a part of a multi-functional team of commercial, technical, and regional partners? SK-II is a billion dollar prestige brand of P&G that is seeking a passionate Brand Manager (China Market) to join our growing team of Brand Managers You will identify business opportunities and work with the...

  • Manager, Brand

    2 weeks ago


    Singapore EDB Singapore Full time

    [What the role is]About EDBThe Singapore Economic Development Board (EDB), a government agency under the Ministry of Trade and Industry, is responsible for strategies that enhance Singapore's position as a global centre for business, innovation, and talent. We undertake investment promotion and industry development, and work with international businesses,...

  • Brand Manager

    2 weeks ago


    Singapore JACOBS DOUWE EGBERTS Full time

    Brand Manager Marketing Singapore Fulltime Singapore Monitor market trends, consumer behaviors and competitive activities Leverages relevant consumer/customer trends and insights to build a plan and deliver against business objectives Leads the development and implementation of annual brand with clear outlines of goals, objectives, tactics, metrics of the...

  • Brand Manager

    2 weeks ago


    Singapore PERNOD RICARD SINGAPORE PTE LTD Full time

    The Brand Manager will be responsible for the strategy, planning and execution supervision of all integrated consumers campaigns: ATL & BTL activations for our Whisky brands, one of our most strategic categories (Chivas, Royal Salute, Single Malts).His / her key missions will be:Formulate the business ambition, local brand strategy and activation plan,...

  • Manager, Branding

    2 weeks ago


    Singapore Kerry Consulting Full time

    Description:Due to business expansion, a reputable private bank has a new headcount for a Branding Manager for their APAC team. This is a sole contributor role with ownership with key growth markets.ResponsibilitiesReporting to the Head of Brand Experience, you will champion positive brand perception and preference to support the bank's APAC growth and...

  • Brand Manager

    2 weeks ago


    Singapore THE LOUD CLAN PTE. LTD. Full time

    The Company: The Loud Clan Pte LtdAre you a brand person?The Loud Clan is looking for a Brand Manager to manage a global brand for a big player in the international financial industry. It is a great opportunity to reimagine an entire brand from ground zero, and we're an incredibly nice bunch to work with.What will you do? Remake the brand bible Craft global...

  • Growth Manager

    1 month ago


    Singapore ELMWOOD BRAND CONSULTING PTE. LTD. Full time

    Roles & ResponsibilitiesAbout Elmwood – an MSQ agencyMSQ Partners are a global group of diverse thinkers who blend human insight with data, technology, and creativity to help brands join everything up, build closer customer relationships and drive accelerated growth for our clients.Following substantial growth globally and a drive to evolve our offer in...

  • Brand manager

    2 months ago


    Singapore YAYUAN FOURNI ASIA PTE. LTD. Full time

    Roles & ResponsibilitiesAs a Buyer manager for YAYUAN Fourni Asia, you will be responsible for identifying and procuring fashion brands that align with our company market strategies and customer preferences. You will collaborate with global brands ,suppliers, analyse market trends, and develop strategies to optimise product selection, pricing, and...

  • Brand Manager

    2 weeks ago


    Singapore HAACH GLOBAL PTE. LTD. Full time

    Develop overarching campaign strategy, channel plan and messaging framework to deliver business outcomes for our brands Inspire cutthrough creative campaigns through quality market insights, consumer insights, or business insights Work collaboratively and iteratively with the group's inhouse creative team to develop ideas that deliver cutthrough and create...

  • Brand Manager

    2 weeks ago


    Singapore The Lo & Behold Group Full time

    MAKING SINGAPORE A MORE LOVABLE PLACEThe Lo & Behold Group is a hospitality company that creates, owns and operates a series of timeless, thought-provoking concepts, each with a unique story and a distinct perspective on the cultural-culinary landscape.Our multi-award-winning properties currently include Loof, OverEasy, Tanjong Beach Club, Extra Virgin...

  • Brand Manager

    2 weeks ago


    Singapore The Kettle Gourmet Pte Ltd Full time

    Established in 2017, The Kettle Gourmet is Singapore's most beloved popcorn company and it has seen steady growth and opportunities over the last few years. We aim to be the Nestle of Asia and we are looking for the right team members to be part of our team on this journey as a Brand Manager.As Brand Manager of The Kettle Gourmet, you can expect to be taking...

  • Brand Manager

    2 weeks ago


    Singapore EQUATE CONCEPT PTE. LTD. Full time

    Brand Manager Overseeing the brands / outlet operations and maintaining its operational smoothness Support the Team in achieving all goals and Key Performance Objective Deliver superior service and maximize customer satisfaction Respond efficiently and accurately to customer complaints/feedbacks Check that all amenities and utensils are properly stocked and...