Brand Manager

2 weeks ago


Singapore HAACH GLOBAL PTE. LTD. Full time
Develop overarching campaign strategy, channel plan and messaging framework to deliver business outcomes for our brands

  • Inspire cutthrough creative campaigns through quality market insights, consumer insights, or business insights
  • Work collaboratively and iteratively with the group's inhouse creative team to develop ideas that deliver cutthrough and create unwavering brand love
  • Execute campaigns with precision and tenacity, optimising for performance along the way
  • Develop and maintain the right professional networks, suppliers, agencies, and internal stakeholder relationships to ensure the best work at the best price goes out the door
  • Manage budgets, timelines for the campaigns and special projects assigned
  • Channels: Paid (Digital advertising, Platform marketing), Earned (Press, Influencers, UGC, Partnerships), Owned (Web, Social, CRM, Events, Activations)
Brand Portfolio Development

  • Identify new growth opportunities for brands and businesses through a combination of market research, consumer research and industry intel
  • Develop and nurture a network of internal/external specialists to collaborate on growth opportunities
  • Work across disciplines and stakeholders to deliver brand and business outcomes
Group Thought Leadership

  • Work/lead interdisciplinary teams to realise group vision of becoming thought leaders and employers of choice
  • Frame, shape and pitch for new businesses/new tenders
Technical skills

  • Brand Strategy including branding, brand architecture, brand portfolio management
  • Consumer research, data analysis and insights development
  • Marketing strategy including value proposition, messaging, customer segmenting, channel plan, content plan
  • Design Thinking applied to campaigns and invenue experiences
  • Partnership structuring and negotiation
  • Budgeting and P&L management
  • Growth marketing and CRM are a plus, not a requirement
  • Not just problem solvers but opportunity finders
Soft Skills

  • Able to function both independently and in a team
  • Nimble, adaptable; comfortable in highpace, dynamic startup environment
  • Confident communicator and presenter
  • Creative problemsolving
  • Negotiation and conflict management
  • Group brand ambassador

Requirements:

  • At least 5 years of relevant work experience in a similar client role, or advertising/marketing/consulting agency
  • Ability to cultivate relationships to leverage for business growth opportunities
  • Ability to multitask, prioritize and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
  • Highly organized and attentive to detail
  • Strong leadership, presentation and interpersonal skills
  • Excellent communication and writing skills
  • Strong work ethic and selfstarter
  • Extremely comfortable in a fastpaced, entrepreneurial environment with limited resources

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