Digital Analytics Lead, Singapore

2 weeks ago

Singapore Dyson Full time

Summary:

Salary:

Competitive

Team:
Data Analysis

Location:

Singapore - Technology Centre

About Us:

Dyson employs over 14,000 people and is present in more than 80 countries.

And while we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.

Research, Design and Development is the heart of Dyson products.

Our people are focused on enabling hardware and software to work together, developing intelligent machines which understand and react to their environment to deliver superior performance.

To this end, we invest over £7m per week into research and development and have over 200 live technology projects as well as 50 active research programmes with 40 universities.

We plan to spend £100m over the next three years on external technology investments and have pledged to invest £1bn in the development of next generation battery technology.

There is plenty to talk about.


Dyson has ambitions to grow its business substantially in SEA, particularly in Singapore, which now acts as headquarters for the brand.


About the Role:


You will play a critical role in enabling growth in Singapore by building insights which will help the team make informed decisions and measure campaign success - from awareness to conversion.


Key accountabilities:


We are looking for a multi-faceted Analyst who will be able to identify opportunities, gaps and areas for efficiencies in the business, and provide valuable insights that will ultimately help the Singapore team reach its targets.

Campaign analysis & optimization - Analyze the impact of campaigns on the business, from awareness, down to conversion

The scope will include:

  • Providing prompt campaign insights that will allow the team to optimize campaigns onthego, as well as drive the development of future campaigns.
  • Reporting on the commercial success of campaigns by measuring Return on Investment, taking into account all marketing activities (offline, online, retail) and sales.


Forecasting and eCommerce Performance tracking - work closely with the media lead and eCommerce team to drive the analysis and reporting for both daily and key eCommerce activities.

Be familiar with paid media forecasting of traffic, revenue and conversion data, and be able to work with our media buying agency to identify performance issues and provide solutions to improve conversions.


Measurement - along with tools already available (Google Analytics, Similarweb, Adthena), work with the media agency and Group/ CoE Performance Marketing teams to ensure that appropriate mechanisms are in place to measure the effectiveness of all Dyson online marketing activities including, but not limited to: measures for site traffic, site performance & conversion, display campaigns, social campaigns, PPC activity, and affiliate performance.

Trend Reports - be able to spot trends, understand why its happening, and how it might affect the business. Able to provide these insights through various avenues and tools (e.g. Search, social campaigns, GA).

Key stakeholders:

Internal:

  • SG Marketing team
  • SG Sales team (eCommerce team is a subset)
  • SEA Finance team
  • Regional Center of Excellence team in SG
  • Group Media team in the UK

External:

  • Media buying agency
  • Research agencies

About You:

Experience and Education

years of experience in measuring the performance of digital channels (search, social, video, display), some of which must be with a strong consumer multi-national brand or local pure play sites with proven track record.

eCommerce experience is a plus.

  • Bachelor's Degree in Business, Maths, Statistics, Analytics or a related field.
  • Expertise in web analytics, social analytics, and campaign performance reporting is a must.
  • Experience in data mining and using data visualization tools would be an advantage.
  • Experience managing a team would be a plus.
Mindset

  • Entrepreneurial
  • Delivery focused, and prepared to roll up sleeves to make things happen
  • Strives in a fast paced & dynamic environment
  • An achiever, motivated by breaking new grounds and creating a business from scratch
Skills and Competencies

  • Highly analytical, strong attention to detail
  • Advanced level Excel skills
  • Passionate about digital & the opportunities it brings to drive commercial success for a business
  • Ability to manage multiple stakeholders and work with crossfunctional teams
  • Good communication skills, both written & verbal

Benefits:

Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you'll enjoy a transport allowance and comprehensive medical care and insurance. But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops. And with a vibran

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