Assistant Marketing Manager, Company of Good

2 weeks ago

Singapore National Volunteer & Philanthropy Centre Full time

COMPANY DESCRIPTION


The National Volunteer & Philanthropy Centre (NVPC) is the steward of the City of Good vision for Singapore, where individuals, organisations, and leaders come together to give their best for others.

Through our brands, programmes, and initiatives, we facilitate partnerships with non-profits, organisations, public sector bodies, and individuals to enliven the giving ecosystem within Singapore.

We invite you to join us in building a #CityofGood together.

DESIGNATION :
Assistant Marketing Manager, Company of Good

RESPONSIBILITIES

Responsibilities:

  • Develop content marketing strategy across earned, owned and paid channels.
  • Engage with corporate profiles and stakeholders for media features.
  • Create and manage content and publicity around Company of Good programmes and events.
  • Drive SEO and increase organic traffic to our website.
  • Manage media planning for integrated marketing campaigns.
  • Liaise with media publishers, content creators and agencies for assets and campaign creation.
  • Develop video content strategy, supported by other teams and vendors.
  • Track website traffic analytics and search performance
  • Produce original thought leadership content

Key Deliverables

  • Establish NVPC as a thought leader and sector expert in the areas of corporate purpose, ESG and sustainability.
  • Leverage content to capture our target audience's hearts and minds, driving the narrative for corporate purpose and raising the awareness and relevance of Company of Good.
  • Build a library of corporate profiles as realworld success stories that businesses can do well, do right and do good at the same time.
  • Continually test, measure, learn and optimise marketing performance to maximise effectiveness of marketing efforts.

QUALIFICATIONS

  • Minimum 4 years of experience related to B2B marketing, content, corporate communications or business writing
  • Knowledge of ESG, sustainability, and the social sector, is advantangeous
  • Content Creation and Strategy
  • Google Analytics, Search Console, Keyword Planner and Ads
  • Experience with managing video production
  • Article writing and copyediting for SEO
  • Proficient in English language
  • Good interpersonal skills
  • Collaborative, Team Worker
  • Passionate about creating positive impact in the world

OTHER INFORMATION


As part of its Company of Good strategy, the National Volunteer & Philanthropy Centre (NVPC) engages businesses in Singapore to articulate and activate their corporate purpose to do good for people, planet and prosperity.

We strive to build a community of like-minded companies wherein they can learn, network and grow as they embrace their corporate purpose.


NVPC is the steward of the City of Good vision for Singapore, where individuals, organisations, communities and leaders come together to give their best to build a more caring, inclusive and compassionate society.


This is an exciting opportunity for a passionate and driven individual to be part of an organisation that catalyses institutional-level impact for the economy, society and environment at a national level, as we build a better shared future for Singapore.


As a community builder and sector leader, NVPC seeks to craft a compelling narrative and business case for companies that they can do well, do right and do good at the same time.


In this role, you will manage business-to-business (B2B) marketing across multiple channels, such as web, social media, editorial and videos.

You will be involved in end-to-end campaigns, from planning to content creation and performance optimisation. You will liaise with companies in our network and media vendors to tell impact stories and run purpose-driven campaigns.

Find out more at and

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