Spirits Lead Sg

1 week ago

Singapore Diageo Full time

Job Description:
About Us

From humble beginnings, Diageo is centred on crafting incredible stories of ambitious possibilities.

From our iconic 180+ global brands such as Johnnie Walker, Smirnoff, Tanqueray and Don Julio, we are a team of pioneers, looking to lead the future of our industry and brands from today.

At Diageo, you will be a chosen custodian of our brand portfolio, entrusted with building brands for consumers to celebrate with in the moments that matter.

Alongside you will be a group of ambitious, passionate and innovative people, who will help you to achieve extraordinary heights.

Together, you will help us create a future worth celebrating.

Diageo South East Asia (SEA) is a fast-paced dynamic business, operating across multiple countries and routes to consumer.

With favourable demographic and category trends, as well as strong brands and a focus on developing our people we believe we are well positioned to deliver future sustainable, profitable growth.

SEA Strategic Partners is the largest business unit within SEA, with responsibility across a number of countries including Malaysia, Singapore and Cambodia.

About the Role


The Spirits Lead for SG is responsible for developing the strategies and overseeing the execution of business plans to consistently deliver sales, distribution, and financial targets via Distributors (DB) & partners.

Spirits lead SG drives engagement with the Distributor's Team in planning, coordinating, and implementing consumers and trade-initiated programs consistent with the Commercial strategies.


Customer Management:

Maintains and nurtures strong, influential partnerships with distributors and key trade customers through regular engagements with decision-makers, business reviews, planning sessions, trade visits, and other meetings as needed.


Brand & Business Development:

Works closely with Marketing for the alignment of brand strategies in the channel and oversees effective execution/implementation of trade programs, 365 Essentials, and promotions in the stores covered.

Ensures that DB & Partners meets standards set in the Commercial scorecards.

Business Strategy & Planning:

Creates an annual growth plan for the Distributor & Partner utilizing a thorough understanding of channel insights, distributors/customers' business objectives, consumer, and shopper behaviors.

Ensures that the company and Commercial strategies are cascaded to and utilizes monthly cycle meetings to monitor progress, identify opportunities, and determine necessary courses of action.


Market Intelligence:
Coordinates distributor & partners to obtain market information relevant to the development of category, channel strategies and tactics. Maintains a keen awareness of competitive activities and channel trends.

Aligns with internal business stakeholders to execute programs, address issues or develop process improvements that aid the smooth delivery of goods and services to customers in the channel.


Resource Management:

Ensures the appropriate allocation and disbursement of channel budgets, the evaluation of their use, and their utilization according to company policies.


People Development:
Responsible for cross functional capability development to drive effective business with Partners & JV. Is able to identify both team and individual learning priorities, and partner with HR for appropriate interventions.

Policy & Process Compliance:
Ensures compliance to all Commercial policies, company regulations, standards and guidelines.

Role Accountabilities

Customer Management- Sales achievement- Consumer Activation planning & execution- Pricing compliance- Accounts receivables- Customer satisfaction

Brand and Share Growth- Distribution- Range and availability- 365 Essentials- Brilliant execution of trade promotions

Resource Management- Trading Terms- Evaluation of customer investments/profitability- Activations M&E

Business Analysis and Growth Planning- Forecast accuracy- Business reviews- Annual growth plan

Team and Talent Development- Compliance to performance management and development processes- Organizational health/engagement- Succession planning


Role Requirements- Minimum of five years sales/commercial experience, ideally within the consumer goods and/or retail environment.- At least three years' experience with managing distributors; management of distributors and/or customers across several regions is an advantage.- Demonstrated success in the development and implementation of distributor and/or channel growth programs.- Sound understanding of category management and the implementation of customer programs.- Previous experience with alcohol and beverage companies will be an added advantage- Excellent interpersonal and leadership skills.

Able to manage multiple stakeholders, delivering across company, brand, and customer objectives.- Ability to create and inspire cross functional team to create cut-through plans and ideas that generate results in a complex environment.

- Strong inf

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