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Regional Category Manager
3 months ago
Job Responsibilities :
The Regional Category Manager demonstrates end-to-end ownership of category(ies) in-charge and is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.
Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you We are seeking a Regional Category Manager to join our team in Singapore.GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.Product Launch Execution: Plan and execute successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners. Monitor launch performance and adjust as needed.Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback. Use these insights to refine strategies and make data-driven recommendations
Pre-Requisites :
Bachelor's degree in Business Management, Marketing, or a related field.Minimum of 3-5 years of global or regional experience in product marketing or a related field.Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.Thorough and solution-oriented way of working.Flexibility and the ability to work under pressure.Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.Candidates with Consumer Electronics, Sports Fashion, or Direct-to-consumer experience preferred.Strong understanding of gamer mindset and the gaming and consumer electronics industry.Are you game?
