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Director, Consumer Products, SEA
3 months ago
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role
To direct and proactively manage all facets of WBCP Licensing - Agents, revenue, marketing, operations in SEA, HK, Taiwan and Korea , in order to deliver target revenues and net contributions set by WBCP divisional head and WBCP APAC regional head. This role will have to work closely with the licensing agents to maximize the long-term value and financial returns across South East Asia, HK, Taiwan and Korea.
This to include, but not to be limited to: Strategy for the territory, Management of Agents, Responsibility for revenue, marketing, and retail activities for WBCP; management of WBD personnel and interaction with other WBD divisions locally as well as WBCP division HQ and other WBCP offices; identifying and securing product placement opportunities, business development, overseeing brand assurance processes, monitoring royalty collections. The Director will maintain effective relationships with key licensees and retailers in the marketplace at the highest possible level in order to maximize regular communication with licensees and retailers, consistent sell-in opportunities and successful merchandising of WB products. This role will oversee Global and Destination revenue generation through management of agents and sales, controllable costs, and efficient operational aspects. The Director will collaborate with other in-territory Business Unit heads in order to maximize cross divisional revenue for the territory.
Your Role Accountabilities
Full P/L responsibility to lead and manage agents and sales, marketing, creative, licensee support, brand assurance and administration/operations for the market. Achieve destination revenues and profit objectives for the territory as set by WBCP Division Head and WBD Regional Head, and aligned with WBD International. Guide, assist and manage licensing agents' to deliver targets for the territory. Create and implement comprehensive long/short term sales and marketing plans consistent with the overall marketing direction of WBCP and the Global positioning of each property/brand. This plan should maximize Global & Destination revenue objectives, retail presence and market share. Develop and Grow Highly Effective Business Relationships (external and internal) Develop and execute a licensing strategy to be implemented within the region. Work with/along the division heads and local Country Manager. Develop relationships with top executives in other WBD Divisions/Companies in the region to maximize achievement of Division objectives - and contribute to corporate marketing opportunities for full line growth. Establish and maintain the highest level contacts with key retailers, including helping to manage retailer relationships beyond the territory, advocating for placement and promotional support for WBCP product Create and maintain other business relationships to include but not limited to: retail distributors, product manufacturers, promotion advertising agencies, promotional partners, premium suppliers, as well as relevant media, graphic art agencies and animation/commercial production houses. Develop successful WBCP working relationships and sharing with Consumer Product leads in other markets as well as shared finance, worldwide marketing, legal and global category managers in the development and execution of a licensing strategy, ensuring that such strategy is in compliance with all WB policies, standards and processes Deep understanding of consumers including ability to assess and prioritize key demographic segments to generate business and engagement growth Establish and nurture a challenging and fulfilling work environment, which values and rewards: achievement of sales/marketing goals, integrity/ethics, professionalism, high work quality/quantity, teamwork, effective communication and skill development and advancement. Develop WBCP staff, nurturing a work environment that values and rewards ambition, achievement of sales / marketing goals, integrity / ethics, professionalism, teamwork, effective communication, and collaboration. Promote skill development and advancement opportunities for team including access to training. Conduct mid-year and year-end reviews appropriately. Monitor competitive factors and business trends in local market; maintains knowledge of market, regulatory and local/regional political forces. Give input and recommendations to Regional and Int'l Executive Leadership on possible expansion and new business opportunities within the market.Qualifications & Experiences
Proven and effective leadership skills Strong knowledge of consumer products, marketing, licensing and retail Must understand the role of entertainment properties as a marketing tool and their effective translation to tangible products, promotions, sponsorship, sweepstakes, advertising and merchandising/retailing. Understanding Ecommerce industry or prior Ecommerce experience preferred Highly developed and proven brand management skills Proven team management and team building experience, ideally with a dynamic affiliate international field office Experience identifying & developing new business and developing new business partnerships Proven track record delivering revenues against planned budgets and targets Strategic thinker with proven experience making sound business decisions with integrity Experience working with executive leadership of local mass, mid-tier, e-commerce, and alternate channels of retail distribution Must possess proven and effective communication skills, both written and oral Proven track record of working collaboratively in a matrix organization Must be fluent in English language Knowledge of regional business culture Overseas travel requiredEducation
BA/BS degree or equivalent MBA or equivalent international degree/experience preferred.Work Experience
At least 10 years of consumer package goods brand marketing / commercial or trade marketing / sales required Proven experience in managing people required Proven success in consumer/trade marketing experience required Specific consumer/trade marketing experience in the Local market requiredMust Have's
Must have the ability to negotiate. Must have the ability to communicate effectively and tactfully with managers and all other levels of personnel. Must possess confidence – not afraid to think BIG -- and diplomacy. Must be a determined self-starter and initiative-taker with an eye on success, capable of working in a competitive, dynamic and rapidly changing business environment. Creative entrepreneurial thinker able to work without supervision.How We Get Things Done...
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.