Performance Marketing Executive

3 weeks ago


Singapore ACECOM TECHNOLOGIES PTE LTD Full time
Roles & Responsibilities

· Performance Marketing Management:Oversee and optimize onsite marketing activities across Lazada, Shopee, Amazon, and TikTok, along with off-site marketing on platforms like Facebook CPAS.

· Budget Oversight:Strategically allocate and manage the marketing budget, tailoring plans based on both daily and monthly performance trends to ensure optimal expenditure and ROI.

· Collaborative Efforts: Engage in cross-functional collaboration with internal teams to align marketing strategies with broader business objectives, enhancing overall campaign efficacy.

· Data Analytics:Conduct thorough data analysis to optimize campaigns and improve performance. Regularly report on key metrics, providing insights and strategic recommendations to stakeholders.

· Competitive Analysis: Continuously research market trends and competitor strategies to identify threats and opportunities, ensuring our marketing efforts remain ahead of industry curves.

· Insight Generation:Identify and address marketplace opportunities and challenges, delivering actionable insights to both the brand team and stakeholders to inform strategic decisions.

· Performance Optimization:Refine and enhance both onsite and offsite keywords and campaigns to drive key performance indicators, notably Return on Ad Spend (ROAS).

· Industry Adaptability:Rapidly acquire knowledge across diverse sectors such as FMCG, Home Appliances, Fashion, and Beauty, applying this understanding to tailor marketing approaches.

· Presentation and Reporting:Effectively communicate and present critical data and strategic insights to stakeholders, ensuring clarity and actionable outcomes.

· Campaign and Event Execution:Plan and execute marketing initiatives during festive periods and for corporate/marketplace awards, managing creative content and social media strategies to boost corporate visibility.

Requirements

· Bachelor's degree in marketing or a related field.

· Experience in performance marketing within an e-commerce environment is highly preferred.

· Strong analytical skills with a proven ability to interpret extensive data to make informed decisions.

· Excellent communication and presentation skills, capable of conveying complex information clearly and persuasively.

· Innovative problem-solving skills, with the ability to operate effectively under pressure and within tight deadlines.

Tell employers what skills you have

Competitive Analysis
Advertising
Data Analysis
Analytical Skills
Social Media
Targeting
Marketing
Digital Marketing
Presentation Skills
Google Analytics
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