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Global Service Line Marketing Manager/director

4 months ago

Downtown Core, Singapore Knight Frank Full time

Reference No Job Title- Global Service Line Marketing Manager/Director, Capital Markets- Type- Permanent- Salary- Competitve- Division- Business Services- Sub Division- Asia Pacific- Department- Marketing & Communications - (SINGAPORE)- Location- Singapore APAre you a skilled and driven Marketing and Communications professional looking for an exciting opportunity? Knight Frank, the leading international property consultancy, is seeking a talented individual to join our inhouse Asia Pacific marcoms team based at Ocean Financial Centre, Singapore.


Responsibilities

Research Marketing:

Project manage global flagship research report campaigns, including maintaining research and content calendars, and overseeing the marketing and distribution of reports.


Client Engagement:
Develop and execute strategic marketing plans to drive brand positioning, client engagement and lead generation.

Develop a framework to prioritise target accounts, create accountbased marketing plans, and track progress against marketing and business development activities for regional and global business lines.


Content Strategy and Creation:

Develop content strategies and oversee the creation of engaging and compelling content for various marketing channels, including digital, social media, website, print, and multimedia platforms.

Ensure consistent brand messaging and positioning across the network.

Internal Communications:
Develop and implement internal communication strategies to engage, disseminate key information, and align teams across the network. Manage internal

Event Planning and Management:
Plan and oversee the GSL CM team events, including conferences, roundtables, and webinars. Coordinate logistics, manage budgets, and ensure events are successful in meeting pre-set objectives.

Public Relations:
Support the rollout of global PR initiatives and drive PR activities to enhance brand visibility of key stakeholders.

Content:
Curate global and regional content that can be utilized for client communications and broker-led communications.

Team collaboration:
Lead and inspire the GSL Capital Marketing steering committee meetings, actively contributing, providing insights and making recommendations.

Analytics and reporting:
Monitor and analyse marketing campaign performance, KPIs, and ROI. Provide regular reports and insights to the management team, recommending improvements based on datadriven analysis.

Requirements
At least 8 years of relevant experience

Strategic Thinker:
Ability to think strategically and develop effective marketing plans to drive brand positioning, client engagement, and lead generation.

Project Management Skills:

Capable of managing global flagship research report campaigns, including maintaining research and content calendars, and overseeing the marketing and distribution of reports.


Real Estate Knowledge and Genuine Interest: A strong understanding of the real estate industry and a genuine interest in the sector are advantageous. Your familiarity with real estate trends, terminologies, and market dynamics will enable you to create content that resonates with our clients and showcases our expertise.

Strong Stakeholder Management Skills:
Effective stakeholder management is crucial in this role. You should possess exceptional interpersonal and communication skills to collaborate seamlessly with internal teams, executives, and external stakeholders.

Your ability to gather insights and incorporate them into content creation will contribute to consistent messaging and a cohesive brand voice.


Positive and Growth Mindset:
Demonstrates a consistently positive and embraces challenges as opportunities for learning and development. Maintains a can-do attitude that inspires and motivates others.