Marketing Executive

6 days ago

Downtown Core, Singapore Sunnystep Pte. Ltd. Full time
Exciting news We are on a growing journey and building a stellar team At Sunnystep, we are not just building leaders – we are cultivating a dynamic team that thrives on innovation, collaboration, and collective success.Why should you be part of Sunnystep’s success?We are an innovative force in consumer retail with a clear brand purpose — we believe wellness starts with our feet. Good shoes support our feet and our body, and help us move and live better.We are redefining comfort in every step to an unparalleled experience without compromising on style. Our mission is to revolutionize the footwear industry by crafting the most comfortable shoes with unwavering commitment to environmental responsibility ensuring that every step our customers take not only embodies unrivalled comfort but also leaves a positive impact on the planet.We are looking for a highly organized and detail-oriented Marketing Executive to join our fast growing team. The ideal candidate will be responsible for supporting the marketing team in executing and managing marketing campaigns and initiatives for a consumer footwear brand. This role involves coordinating marketing activities, assisting with campaign development, analyzing market data, and contributing to brand promotion efforts. The Marketing Executive will play a key role in implementing strategies to drive brand awareness, engagement, and sales.You will also be responsible for:
  • Campaign Support and Execution:
    • Assist in the planning, execution, and monitoring of marketing campaigns across various channels, including digital, social media, print, and events.
    • Coordinate with internal teams and external agencies to ensure timely and effective implementation of marketing initiatives.
    • Help manage campaign assets, including creative materials, promotional content, and marketing collateral.
  • Market Research and Analysis:
    • Conduct market research to gather insights on consumer behavior, market trends, and competitive landscape.
    • Analyze market data and report on campaign performance, customer feedback, and sales metrics.
    • Provide recommendations based on research findings to support marketing strategy and decision-making.
  • Content Creation and Management:
    • Assist in creating and managing content for marketing materials, including social media posts, website updates, email newsletters, and promotional materials.
    • Ensure content is consistent with brand messaging, tone, and visual identity.
    • Proofread and edit content to maintain high quality and accuracy.
  • Digital Marketing and Social Media:
    • Support digital marketing efforts, including SEO, PPC, email marketing, and social media management.
    • Monitor and manage social media channels, including scheduling posts, engaging with followers, and tracking performance metrics.
    • Assist with the development of digital advertising campaigns and track their effectiveness.
  • Event Coordination and Execution:
    • Assist in organizing and executing marketing events, product launches, and promotional activities.
    • Coordinate event logistics, including venue arrangements, guest lists, and promotional materials.
    • Help manage event budgets and evaluate the success of events through attendee feedback and performance metrics.
  • Brand and Product Promotion:
    • Support the execution of brand promotion strategies to enhance visibility and engagement.
    • Assist with product positioning and promotional activities to drive sales and brand loyalty.
    • Collaborate with the design team to create visually appealing marketing materials and product presentations.
  • Administrative Support:
    • Provide administrative support to the marketing team, including scheduling meetings, managing budgets, and maintaining marketing records.
    • Assist with reporting and documentation related to marketing activities and campaigns.
    • Handle day-to-day tasks and coordinate with other departments as needed.
We would want to speak with you if you are / have –
  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 1-3 years of experience in marketing or a related role, preferably within the consumer goods or footwear industry.
  • Basic understanding of marketing principles, digital marketing, and social media platforms.
  • Strong organizational skills with the ability to manage multiple tasks and deadlines effectively.
  • Excellent written and verbal communication skills, with attention to detail and accuracy.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing software (e.g., Google Analytics, social media management tools).
  • Creative thinking and problem-solving abilities.
It would be great if you have:
  • Experience with content management systems (CMS) and email marketing platforms.
  • Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.
  • Experience with event planning and coordination.

Summary of role requirements:
  • Flexible hours available
  • 2-3 years of relevant work experience required for this role
  • Working rights required for this role
  • Expected start date for role: 01 October 2024
  • Expected salary: $3,000 - $5,000 per month

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