Platforms Marketing Manager

2 weeks ago


Singapore Peoplebank Full time

This Role:

Platforms Marketing Manager
9 Months Contract (Mat Cover)

Our client:

Fortune 500 Social Media company

About the company:

Our client's mission is to give people the power to build community and bring the world closer together.

Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways.

Together, we can help people build stronger communities - we're just getting started.

Summary:


To be successful in the role, this person needs to be a strategic thinker, a storyteller and a proactive self-starter with a hands-on approach to successfully deliver on marketing objectives as a highly effective cross-functional collaborator.


Responsibilities:

  • Execute key business marketing initiatives in the region in partnership with global business marketing, regional product marketing, and incountry marketing teams to drive adoption of client's priority solutions across Facebook, Instagram, Messenger and WhatsApp.
  • Integrate industry knowledge, customer insights and company's product narratives to create compelling marketing content to drive preference and adoption of our platforms
  • Understand and align global strategy to a scaled regional strategy by considering common customer opportunities across the region and working with local marketing teams to incorporate into regional marketing plans.
  • Lead endtoend management of marketing content development and execution, including but not limited to: developing brief, engaging internal teams and external agencies, collating and managing assets, liaising with key stakeholders, managing legal review process
  • Ensure close collaboration with crossfunctional stakeholders across central, regional and incountry teams to align strategy, deliverables, messaging and resources
  • Work to continuously improve strategy and tactics by tracking, analyzing and communicating key quantitative metrics and adjusting marketing levers as needed

Minimum qualifications:

  • Bachelor's degree or higher
  • 5 years of experience in brand and program management, developing and executing marketing communications in media, advertising, tech, product marcomms OR digital space
  • Proven experience developing and executing insightdriven integrated marketing campaigns that have achieved quantitative results at local and/or global levels
  • Ability to work and thrive in a proactive and agile manners in a selfdirected, fastpaced and changing environment
  • Experience in scaling marketing campaigns and programs across multiple countries in APAC

Preferred qualifications:

  • Brand and campaign management (including digital media campaign) experience is preferred
Peoplebank Singapore Pte Ltd, EA
Licence Number: 08C5248.
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