Insights Analytics Senior Analyst
2 weeks ago
Your responsibilities
- Working collaboratively in crossfunctional teams with Marketing and Business Segment colleagues to develop campaign initiatives that assist in meeting objectives, with a specific focus on using data and insights to create relevant messaging which speaks to wholeofcustomer needs
- Proactively engage with stakeholders by supplying customer insights which determine appropriate analytics requirements to recommend marketing and customer engagement strategies
- Data extraction, manipulation and analysis of customer and other data using analytical and data mining tools
- Act as an expert in advising and promoting Test and Learn methodologies to ensure quality insights
- Using advanced business acumen, translate complex business requirements and objectives into technical briefing to support the delivery of datadriven customer communications
- Generate and maintain performance measurement reports; communicate learnings in an accessible manner to nontechnical partners; and make recommendations for future activity
- Refine and optimise campaign activities based on postcampaign analysis to maximise campaign profitability or marketing objectives
- Deliver to deadlines by managing multiple priorities in a dynamic and fastpaced environment
Team responsibilities
- Identify any customer engagement and growth opportunities within customer and business segments
- Provide input with regards to market and competitive trends that are impacting segment customers and those that are seen as opportunities for new business
- Help develop highly personalised customer value propositions considering channel, product and offer
- Synthesise qualitative and quantitative data and facts from various sources to identify relationships and patterns, drawing logical conclusions
- Responsible for carrying out the activities defined as per the agreed insights
Your skills & experience**-
Risk Mindset -All CommBank employees are expected to proactively identify and understand, openly discuss and act on current and future risks.
- Strong analytical, numerate and logical reasoning skills
- Strong attention to detail
- Strong commercial awareness and communication skills
- Ability to communicate insights and strategies both in writing and verbally
- Advanced communication and engagement skills, with a collaborative style
- Ability to articulate complex analytical requirements and findings in common nontechnical terms
- Experience of and/ or a desire to work within an Agile environment
- Flexible approach and able to deal with change and develop new ways of working to drive continuous improvement
- Experience with delivering targeted customer communications through Digital Channels including Web, Mobile App, and Programmatic is desirable
- A good understanding of product or channel analytics metrics, and the ability to identify opportunities for ongoing optimisation
- Experience in building BI reporting e.g. R Shiny
- Experience in production grade data architecture e.g. ability to create, modify and review code of production standard to create reporting tables off source system data
- Experience in Extract, Transform, Load (ETL) technology
- Teradata SQL, Alteryx etc
- Min. Undergraduate technical degree B.E. or B.Tech. or equivalent or postgraduation degree in Computer Applications or IT with 5+ years of relevant experience.
Desirable
- Tableau/Python
Your development
If you live the values and demonstrate the people capabilities we can offer great opportunities.
Whether you want to move across the organisation or up into a leadership role, the way you live the values and demonstrate the people capabilities are key.
Use the capabilities required for this role as a guide to the critical skills and behaviours you need for your next move.
People Capabilities
Customer Focus
Creating value in each customer interaction and focusing on the total customer experience.
Team and Culture
Inspires others to demonstrate CBA Group's values and works together to create a passionate, high performing culture.
Continuous Improvement
Continuously improving and innovating what we do to make things simple and easy for our customers and each other.
Effective Communication
Communicating clearly and with impact to ensure understanding, engagement and commitment to action.
Judgement
Analytics Capabilities
Identify opportunity or problem:
Identifies and defines opportunities or problems and develops hypotheses within business context.
Advanced
Select Analytic Frameworks & Tools to Manage Data:
Selects the most appropriate analytic frameworks, tools and data (qualitative and quantitate) to test hypotheses.
Sound
Analyse and Interpret Information:
Enriches the collected data into insightful information.
Advanced
Generate Insights & Present Recommendations:
Generates insights, options and presents actionable recommendations.
Sound
We're
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