Brand Executive

2 weeks ago


Singapore NEO GARDEN CATERING PTE. LTD. Full time

We are looking for a passionate
Brand Executive You will be responsible for shaping and maintaining a positive brand image, driving customer loyalty, and helping the company achieve its marketing and business objectives.

This role requires a combination of strategic thinking, creative skills, and a deep understanding of the market and customer behavior.


Responsibilities

  • Supporting role to the Business Unit management, ensuring the project is aligned with the brand strategy plan and targeting excellent delivery on time
  • Conceptualization of advertising and promotional (A&P) plans, initiatives, and activities in line with the company's business plans and brand strategies
  • Working closely with suppliers, business associates and management in formulating and implementing A&P initiatives
  • Monitor brand performance through analysis, research, and responses on a regular basis
  • Monitor, control and evaluate all advertising and promotion expenditure to ensure conformity to planned deployment
  • Develop creative promotional campaigns to achieve sales objectives
  • Identify opportunities within the current business model to optimize revenue growth
  • Manage & generate content for website, social media, and other platforms
  • Any other tasks as and when assigned by immediate superiors

Requirements:

  • Diploma/Degree in Business Administration, Marketing, Mass Communications, or related fields
  • At least 12 years of experience in Marketing, A&P, Marketing Communication in the food & beverage industry will be desired
  • Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
  • Creative with an excellent aesthetic sense with a strong communication and presentation skills
  • Sensitive to changes in consumer trends and lifestyles Willing to work in the West

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