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Brand Executive
2 weeks ago
The Brand Executive supports the Senior Manager in planning and executing the Marketing calendar of activities to ensure the smooth and timely execution of all campaigns, product launches, and projects.
What You will be doing:
Marketing Communications
- Plan, create, and implement marketing campaigns and promotions including both ATL and BTL for a diverse portfolio of categories
- Manage the timeline for campaigns and new product launches and follow through with high accuracy
- Prepare, monitor, and present accurate and timely campaign progress and postmortem report and analysis to measure campaign effectiveness, and derive key learning for business growth and decisionmaking
- Liaise, align, and coordinate with internal and external stakeholders to conceptualize and ensure the smooth execution of campaigns
- Prepare sales sellin kit and product deck for new product launches
- Manage A&P budget for the assigned portfolio, forecasting and optimizing spends
- Support the teams (for all key markets including Malaysia and International Sales) on both aspects of marketing and administration
- Codevelop all sales strategies and BTL activities with brand owners for the assigned brands to achieve monthly sales targets
- Work closely with the sales team to develop trade activities and ensure proper trade executions in the retail stores
- Perform any other tasks and/or projects assigned by superior/management
- Upkeep marketing data, categories' assets, and materials
Product Management
- Manage and maintain the development of the product packaging designs (Domestic market, Malaysia market & International markets) to ensure correct changes are being implemented and timely submission of artwork
- Develop new products that are aligned with the business and market needs using relevant market and consumer insights or trends
- Work closely with key stakeholders to ensure clear communication and timely approvals
- Update & maintain product information, packaging artworks, pack shots, catalogue, corporate website, product specifications and sales listing in materials whenever required
Market Intelligence
- External and internal data management to analyze review opportunities for business growth in a stipulated period
- Gather and monitor market and consumer trends and competitive information
- Conduct onground market visits to trade channels to understand consumers' buying behaviors and upcoming product trends
What We are looking for:
- At least a Diploma in Marketing, Business Administration, or a related discipline
- Minimum 12 years of marketing experience in the FMCG sector
- Knowledge of Nielsen Market data will be an added advantage
- Able to execute tasks in a fastmoving environment
- Ability to follow through on tasks on hand and deliver tasks on time
- Possess a high degree of initiative, selfmotivated, and able to multitask
- Ability to work independently as well as a team player
- Meticulous and have an eye for details
- Effective Communicator with good analytical and presentation skills
- Able to start work immediately or at a short notice
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