Brand, A&p Executive

2 weeks ago

Singapore HWA INTERNATIONAL SCHOOL PTE. LTD. Full time

Job Description:

  • Brand Strategy: Developing and implementing the overall brand strategy and ensuring it aligns with the company's goals and objectives. This involves defining the brand's positioning, target audience, brand identity, and brand messaging.
  • Marketing Campaigns: Planning and executing marketing campaigns to promote the brand and its products or services. This includes identifying target markets, creating campaign concepts, selecting appropriate marketing channels, and monitoring campaign performance.
  • Market Research: Conducting market research to gain insights into customer behavior, market trends, and competitors. This involves analyzing data and conducting surveys, interviews, and focus groups to inform marketing strategies and decisionmaking.
  • Advertising and Promotion: Overseeing advertising and promotional activities, including print and digital advertisements, social media campaigns, public relations initiatives, events, sponsorships, and partnerships. Collaborating with creative teams and external agencies to develop compelling marketing materials.
  • Budget Management: Developing and managing the marketing budget, ensuring resources are allocated effectively and efficiently across various marketing initiatives. Tracking expenses and evaluating the return on investment (ROI) for marketing activities.
  • Team Management: Leading and supervising a team of marketing professionals, including hiring and training staff, assigning tasks, setting goals, providing feedback, and fostering a collaborative and creative work environment.
  • Brand Monitoring and Analysis: Monitoring brand performance, tracking key metrics, and analyzing marketing data to measure the effectiveness of marketing campaigns and initiatives. Making datadriven decisions and adjusting strategies as needed to achieve marketing objectives.
  • Stakeholder Communication: Collaborating with internal stakeholders, such as product managers, sales teams, and executives, to align marketing efforts with overall business objectives. Communicating the brand's value proposition to external stakeholders, including customers, partners, and the media.

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