Senior Content Specialist

2 weeks ago


Singapore GOH JOO HIN PTE LTD Full time

Responsibilities

  • Collaborate with the marketing team to develop and refine the content strategy, ensuring alignment with overall business goals and target audience preferences
  • Produce highquality written and visual content, including articles, blog posts, social media updates, videos, infographics, and more
  • Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines
  • Craft content that resonates with our target audience, driving engagement, interactions, and conversions across various platforms
  • Implement best practices for SEO to enhance the discoverability and visibility of our content in search engines
  • Develop and maintain a content calendar, managing deadlines, and ensuring a consistent flow of fresh, relevant content
  • Stay uptodate with industry trends, competitor activities, and emerging content formats to inform content strategy
  • Work closely with design, marketing, and other teams to ensure content aligns with visual elements, campaigns, and broader marketing initiatives
  • Regularly analyze content performance metrics and make datadriven recommendations to optimize strategies and tactics
  • Manage a list of freelancers who are suitable to create content

Requirements:

  • Bachelor's degree in Mass Communications / Business Communications / Marketing or a related field
  • Proven experience as a Content Specialist or similar role, with a strong portfolio showcasing diverse content types and styles
  • Proficiency in content management systems (CMS), SEO principles, and social media platforms
  • Familiar with content analytics tools to measure and report on content performance
  • Creative mindset with the ability to think strategically and adapt to evolving industry trends
  • Strong project management skills and the ability to meet deadlines in a fastpaced environment
  • Excellent communication and interpersonal skills for effective crossfunctional collaboration
  • Willing to travel oversea


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