Customer Strategy and Planning Manager

2 weeks ago


Singapore Unilever Full time


Location:
Singapore

Function:
Beauty & Wellbeing - Customer Strategy and Planning

About Unilever

Unilever is where you can bring your purpose to life with the work you do - creating a better business and a better world. Looking for talents to join this exciting journey with us.


Our
Customer Strategy and Planning (CSP) team is on an exciting journey as the Beauty & Wellbeing Singapore business pivots its strategy to better serve local consumers.

The strategy includes portfolio expansion, building presence in channels and customers, and ensuring price competitiveness.

About Beauty & Wellbeing


Through iconic products, cutting-edge science, and purposeful growth, a new era of joyful, inclusive, equitable, and sustainable Beauty and Wellbeing is being created.


Home to Hair Care and Skin Care category with iconic and purposeful brands like Sunsilk, Dove, Tresemme, Clear, Vaseline, and more.


KEY RESPONSIBILITIES

Deliver Category Strategy and Sales Target

  • Provide detailed analysis on sales vs forecast and propose action plans to management.
  • Lead National Category Building Plan and trade review with customers.
  • Collaborate with brand managers to assess category opportunities and analyze competitor behavior.
  • Plan, execute and evaluate promotions to enhance retailer commitment.
  • Costing, pricing, forecasting, trade letters, and premium sourcing.
  • Communicate marketing initiatives to the sales team.
  • Prepare and present category reviews.
  • Implement thematic promotions and space management projects.
  • Work on POSM development.
  • Integrate research shopper insights with brand team.

Manage Channel and Shopper Insights

  • Translate shopper insights into actions.
  • Conduct surveys on distribution, placement, and competitors' activities.
  • Provide insights for channel implementations to influence location, space, and promotions.

Supply Chain Management

  • Responsible for launch volume projection.
  • Deliver Forecast Accuracy and Slow-Moving Obsolete Stocks KPI.

Commercial Management

  • Track and maintain channel investments and P&L.
  • Review category performance by channel.
  • Support category management projects.

KEY REQUIREMENTS

  • Minimum 5 years of related work experience.
  • Structured, analytical, detail-oriented.
  • Strong problem solver and people management skills.
  • Demonstrated business and growth mindset.
  • Understanding of Nielsen.
  • Team player.

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