Regional Director, Retail and Omni-channel

2 weeks ago

Singapore ASICS ASIA PTE. LTD. Full time

The Regional Director, Retail and Omni-Channel will serve as a business and strategic partner to execute the company's overall corporate strategy for all Retail operations within South East Asia.


This position contributes to growth and success of ASICS's brand by supporting all aspects of the company's retail operations-from build out to daily management.


S/He will assume leadership for all store operations functions andwill provide strategic vision necessary to execute aggressive store growth plan, maximize profits and increase sales in stores.

Responsible for compliance with company standards and for setting and developing the processes and performance measurements that will enable the retail department to successfully meet company goals and objectives.

The HOD must be a driving force and cheerleader towards a customer-centric culture at store level.

Essential Responsibilities

  • Align with AHQ Retail team for vision, strategy, direction to create & cascade down appropriate region strategy, processes & roadmaps for SG
  • Develop and execute sales plans to meet revenue/KPIs goals for both ASICS Direct to Consumer (DTC) and our partnered stores through optimizing display merchandising, innovation launches, ad promotions and trade spend.
  • Lead strategic plan for business processes related to instore implementation and execution across all store concepts. Develop and implement instore programs designed around industry practices to increase efficiency in operational and Brand excellence
  • Manage client relationships with franchised partners in the region. Interacts with Product and Marketing team to support marketing, promotional plans and ecommerce where applicable.
  • Lead strategic expansion into Digital Commerce, to build, analyze, prioritize and execute appropriate business model against its strategic roadmap, and lead the annual planning process
  • Determine and execute brandright site location strategy and appropriate new Store Opening plan for brands for both DTC and Partnered Stores. To also manage Mall Property operator and Vendor relationships.
  • Drive and manage appropriate Merchandising and Allocation, set and effectively manage season OTB, margin and inventory levels to support business in respective channels (Full Price & Factory Outlet).
  • Strategic leader between field organization and retail Back Office. Ensure all corporate departments have knowledge of and understand Store Operations processes, Policy & Procedure related to interfacing with the field organization.
  • Development and execution of reporting and analytics in the retail supply chain, including forecasting, product assortment, pricing strategies, sourcing, development and tracking. Current & future state system/POS Analysis.
  • Plan, identify, communicate and delegate key responsibilities and practices to the store management team to ensure smooth flow of operations.
  • Review store environments and key business indicators to identify problems, concerns, and opportunities for improvement in order to provide coaching to the store management team to take action and achieve operational goals.
  • Provide store managers and staff with coaching, feedback, and developmental opportunities and building effective teams.
  • Manage with integrity, honesty and knowledge that promote the culture, values and purpose of ASICS.

Personnel Management

  • Unite respective function teams (Merchandising, Operations, VM, Store Development) and key stakeholders to deliver on key business goals
  • Define Roles and Responsibilities with respective Retail function team
  • Set appropriate team objectives, priorities and targets
  • Build Retail team and recruit the right talent to required roles. Oversee team & individual development programs
  • Manage Performance Appraisal process by setting clear & measurable targetsetting documents and managing Performance Appraisal timelines
  • Set a framework for performance management that holds team members accountable for key deliverables.

What we are looking for

  • Bachelor's degree or with equivalent amount of relevant professional experience
  • Extensive retail work experience with an international established brand, preferably in footwear, apparel, fashion or fast moving specialty retailer
  • Ability to understand and manage brand marketing concepts, real estate property and legal requirement is necessary. Experience in a regional environment managing franchised store will be preferred
  • Ability to work across multiple teams and cross functions. Excellent communication skills. Must be strong communicator through verbal and written means
  • Solid management skills with a proven track record in building and leading teams of diverse individuals who work independently to achieve business objectives, promoting collaboration, coordination and teamwork
  • Thorough knowledge of financial reporting including creating and monitoring budgets and strong analytical skills
  • Ability to conceptualize goals and objecti

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