Content Lead

2 weeks ago

Singapore Sleek Full time

About Sleek
Sleek is on a mission to revolutionize how entrepreneurs operate their business.

We want to give small business owners peace of mind and the power of online solutions to allow them to focus on what they do best - growing their business.

As we work for our thousands of customers, we gather millions of data points about their business, and in turn we transform those into useful, actionable insights and recommendations to accelerate their growth through smart algorithms.

We are a team of 440 builders from 18 countries, with offices in Singapore, Philippines, India, Vietnam, Hong Kong, Australia and the UK committed to delivering a delightful experience to our clients

About the role:

Sleek is hiring for dynamic Global Content Lead to drive content led growth across all our 4 markets

  • Singapore, Hong Kong, Australia and the UK. If you have a passion for written communication, possess exceptional knowledge of SEOdriven content strategies, and can craft compelling, meaningful content, this role is for you. As the Global Content Lead, your responsibility is to grow organic customer acquisition by boosting traffic through blogs, longform content, and lead magnets. We're looking for a team player who excels in effective communication and collaboration across the organization.

Job responsibilities:

  • Develop and implement content strategy across diverse markets.
  • Position Sleek as an industry thought leader through strategic content creation.
  • Conduct regular keyword research to identify trending terms, ensuring our content resonates with target audiences and stay ahead of market trends.
  • Create concise outlines and detailed briefs, laying the foundation for impactful content that aligns with our strategic goals
  • Lead the creation of customer guides and templates for actionable lead conversion.
  • Refresh outdated content to maintain relevance.
  • Build blog authority through backlinking initiatives.
  • Regularly audit and enhance published content for improved conversions.

Requirements:

  • SEO expert familiar with SEMrush, GSC, AHrefs, and Google Analytics.
  • Proven startup experience as a content lead.
  • Embrace an experimentation mindset.
  • Applicants must possess proven experience and knowledge in leveraging AI technologies for scaling content strategies and operations.
  • Highly datadriven, adept at leveraging technology for content creation.
  • Collaborative team player with a handson, actionoriented approach.
  • Organised, self motivated, with the ability to define goals and prioritise on what's most impactful for business.

More about Sleek
At Sleek, we work in a fast-paced start-up environment.

We have a strong culture built around our five core values:
Simplicity, Loyalty, Excellence, Entrepreneurship, Kindness. As a deliberately multicultural team, our team comprises more than 18 nationalities and spoken languages.


We consider the company's success to be a result of committed individual and team efforts, and are looking to onboard talented and creative people who want to make a difference.

Corporate social responsibility is a passion, and as an equal opportunity employer we aim at making the world a better place.

We are the 1st international incorporation and accounting brand to achieve B Corp certification status, meeting the highest standards of social and environmental impact performance.

With a strong commitment to also make Sleek a great place to work, we offer a flexible working environment where we empower every team member to be the best they can be - regardless of race, ethnicity, religion, gender, age or identity.

If you think you would be a good fit for our mission, we look forward to hearing from you

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