Senior Global Strategic Marketing Manager

2 weeks ago

Singapore Ambition Full time

Job details:

Posted 31 July 2023

SalaryS$ S$ per annum

LocationSingapore

Job type Permanent

DisciplineSales & Marketing

Reference267208_

I'm representing one of the largest Specialty chemicals, Additives and Lubricants companies in the world.

They're looking for a
Senior Global Strategic Marketing Manager with experience in the Marine industry to join their team in Singapore.


Key responsibilities:

  • Development, communication, and implementation of comprehensive global marketing plan focusing on the
    Marine market
:

  • Ensure all commercial and financial assumptions (Business case
  • NPV, IRR, Payback, etc.) are made upfront before committing technical resources and constantly test the assumption throughout the life of the projects.
  • Based on market needs and gaps, develop meaningful value propositions, segmentation, value chain analysis, geographical and segment participation strategies, channel strategies, etc.
  • Develop and present recommendations to
    the Additives Leadership Team for strategic relationships where they make sense.
  • Develop ideas and related strategies, work in close partnership with regional technology and PM to launching new products:
  • Consider branding and channels to market as well as promotional campaigns.
  • Work closely with product management to establish pricing.
  • Present plans to management team for enhancement/approval:
  • Develop market information, value chain analysis and potential market opportunity.
  • Competitive landscape and market risks.
  • Evaluate scenarios and recommend best options for maximal return on investment.

Key requirements:

  • A minimum of 10+ years of prior experience in combination of Strategy, Marketing, Commercial, Product & Project Management roles.
  • A minimum of 5+ years of prior experience in the Marine industry
  • Quick learner with excellent analytical, communication and presentation skills:
  • Ability to gain a quick overview of the market, key players and the general technology.
  • Ability to develop rapport with key internal team players and stakeholders/management and customers.

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