F&B Brand and Marketing Manager

2 weeks ago


Singapore RK RECRUITMENT PTE. LTD. Full time
Roles & Responsibilities

Job Info:

  • Working Days: Monday - Friday
  • Working Hours: 8:30am - 6:00pm
  • Location: North-West
  • Basic + Transport Allowance $200 + Mobile Allowance $50 + AWS + VB

Job Description:

  • Develops and leads consumer and brand learning plans, overseeing the execution and findings of research studies.
  • Enhances company-wide awareness of key developments.
  • Identifies, plans, and executes projects/campaigns for brand development.
  • Analyzes and evaluates the effectiveness of each project/launch.
  • Manages service partners and cultivates strong relationships with key media for significant events/activities.
  • Supports the Head of Marketing in delivering brand campaigns aligned with business strategy, market goals, and organizational objectives.
  • Executes company marketing communication initiatives in line with brand positioning and philosophy.
  • Oversees strategic planning and ensures timely execution of the overall Marketing Calendar.
  • Develops promotional programs and manages the marketing budget.
  • Supervises the planning and execution of market research.
  • Collaborates with in-house or external design agencies for design execution.
  • Analyzes and evaluates the effectiveness of each project/launch.
  • Manages press releases, speeches, marketing collateral, articles, corporate videos, brochures, and presentation materials.
  • Provides guidance to plan and coordinate campaigns and communications through all launch and maintenance phases, including reporting, analysis, and optimization.
  • Collaborates with other departments, such as Operations, Projects, Procurement, and Finance teams, for campaign delivery and project implementation.
  • Generates monthly marketing reports for Management review.

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RK Recruitment Pte Ltd | EA License No.: 20C0280
Loh Kar Leong | EA Personnel No.: R

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