E-commerce Marketing Lead Specialist

1 week ago


Singapore Truegenics Pte Ltd Full time

Mission of the role:
The E-commerce marketing lead is responsible for the management & optimization of our e-commerce/shopify websites.

He/She must be able to conduct data analysis to generate data-driven market insights, to then work with various teams to implement and increase both revenue & profitability of the shopify websites.


Job Duties and Responsibilities:

  • Work closely with internal stakeholders to plan and optimize our existing ecommerce brand exposure and performance.
  • Serve as the primary liaison between our company and the external agency tasked with developing our ecommerce portals. Ensure that project timelines, budget constraints and quality standards are met.
  • Maintain the online ecommerce portals including but not limited to items daily maintenance, stock management, campaign execution, and price updates.
  • Prepare and create product listings on the Shopify platform. Ensure functionality on a daily basis by doing website checks.
  • Produce weekly, monthly, quarterly, and yearly reporting on key ecommerce KPIs (sales, conversion rate, traffic, etc.) including forecasting, profit/loss, and useful market insights to the leadership team.
  • Analyze the past campaigns in order to improve marketing effectiveness and ROI.
  • Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as online marketing activities of immediate competitors.
  • Conduct market research and stay up to date with the latest Ecommerce trends/marketing strategies and execution in order to increase online sales

Requirements:

  • Degree In Business, Marketing, or other relevant fields
  • Minimum of 3 years of relevant work experience in E-Commerce with at least 12 years of experience handling Shopify
  • Experience working with mediabuying platforms (Facebook, Bing, Google Ads) would be an added advantage
  • Familiarity with Shopify platform and Ecommerce usability
  • High degree of business acumen with experience analysing data and doing sales forecasting
  • Excellent project management skills, with the ability to manage multiple competing priorities in a fastpaced environment
  • Selfstarter and able to work effectively independently
  • Attention to detail

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