Regional PR and Partnership Assistant Manager, Apac

2 weeks ago


Singapore EDRINGTON SINGAPORE PTE. LTD. Full time

As a sole contributor, this role reports directly to the Snr Digital Marketing, Communications, PR and Partnership Manager, Asia Pacific (APAC).


  • The individual will work independently with Global Stakeholders and inmarket partners (across APAC) to ensure the successful rollout of Public Relation (PR) and Partnership agenda for the portfolio brand under TEG.


The purpose of this role is to strategise the PR & Partnership Agenda across TEG in order to elevate the brands' equity and position within APAC.


Job Description:

  • Develop, define and deliver PR communications strategies in consultation with Global stakeholders and Inmarket partners to increase brand equity in APAC.
  • Formulate a holistic and strategic communication framework that is aligned with the Global Brand Strategy.
  • Adapt global messages for regional needs, find new and creative ways to engage key internal audiences and establish ways to track and measure progress and success.
  • Identify opportunities for media placements, executive interviews, PR events and Partnerships with the overall aim of growing brand awareness among target audiences.
  • Work alongside the APAC Sustainability Committee to refine and deliver TEG Sustainability APAC agenda for Marketing function.
  • Prepare, report and present the APAC Sustainability initiatives for Marketing to internal stakeholders.
Skills and Experience

  • Minimum of 56 years' experience in a Marketing function, preferably with Social Marketing, PR and Partnership experience.
  • Able to work independently with mínimal coaching.
  • Able to navigate ambiguity and unchartered territory, problem solve, think strategically, connect dots and execute efficiently in a matrix organisation.
  • Able to think strategically to appreciate the big picture, while remain tactically sound to understand the executional feasibility.
  • Passionate individual with strong interest for communication within the Premium Spirit & Luxury vertical.
  • Prior regional experience a plus.
Do specify your current and expected remuneration in your CV.

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